Kuchita 'Katundu' Kumaphatikiza Kugwirizana
Boma lililonse limapanga chizindikiro. Ndizogwirizana zawo zomwe zimawalola kuti achoke kwa ochita masewera awo ndikugwirizana ndi makasitomala awo. Ojambula zithunzi angakonde kudziika pazithunzi kapena kugwira ntchito yolimba yomwe imatero.
Kodi mtundu wa mapangidwe amtundu uwu umaphatikizapo chiyani ndipo muyenera kudziwa chiyani? Tiyeni tiyang'ane pazofunikira za ntchito ya chizindikiro.
Zithunzi Zojambulajambula Zimagwira Ntchito Pojambula
Kupanga chizindikiro kwa kampani ndikulenga chithunzi chawo ndi kulimbikitsa fanolo ndi masewera ndi zithunzi. Kulemba chizindikiro kumapangitsa munthu wojambula zithunzi kuti agwirizane ndi zochitika zambiri za malonda, kuchokera ku zojambulajambula ndikupanga malonda ndi zolembera.
Cholinga cha chizindikiro ndichopanga kampani kukhala yapaderayi ndikudziwika ndikupanga chithunzi chofunidwa chimene kampani akufuna. Patapita nthawi, chizindikiro chingapangitse kampani kukhala ndi dzina lapakhomo ndikudziwika ndi mawonekedwe osavuta.
Kuti apange chizindikiro kwa kampani, wojambula ayenera kumvetsa zolinga za bungwe ndi makampani onse. Chidziwitso ichi ndi chidziwitso cha m'munsi chingagwiritsidwe ntchito pogwiritsa ntchito mapangidwe kuti apange zipangizo zoyenera kuimira kampaniyo.
Mtundu wa Ntchito
Monga chojambula chojambula chogwirira ntchito, ntchito yomwe mungachite ikhoza kukhala yosiyana ndi ya ena opanga. Ndizofunika kwambiri mu gawo lino zomwe zimafuna kuika patsogolo kwambiri momwe simungangopangidwira mawebusaiti kapena mabungwe, koma mmalo mwake mukugwira nawo ntchito yapadera ndikuonetsetsa kuti uthenga wofanana ukufikira pazofalitsa zosiyanasiyana.
Mutha kupemphedwa kugwira ntchito pazinthu izi zotsatirazi:
- Mapangidwe a mapangidwe
- Kupanga makadi a bizinesi
- Mutu wa makalata
- Kupaka
- Kulemba zolemba
- Kulemba zikalata
- Kutsatsa malonda
- Mtundu wa mawonekedwe
- Kafukufuku
- Malonda
Ngati mukugwira ntchito yokhazikika, mungathe kuchita mbali zina za polojekitiyi. Komabe, mutha kukhala mbali ya gulu ndipo nkofunika kuti mumvetsetse mbali iliyonse kuti muyankhulane momasuka ndi kumanga chizindikiro chogwirizana ndi ogwira nawo ntchito.
Zitsanzo za Kujambula
Zitsanzo za kutchulidwa chizindikiro zimatizinga. NBC peacock, galimoto ya Brown ya UPS, ndi "Just Do It" ya Nike ndi ena mwa zitsanzo zodziwika kwambiri. Zimadziwika kuti sitifunikira kumva dzina la kampani kuti adziwe zomwe akunena.
Mafilimu a pa Intaneti monga Facebook, Instagram, ndi YouTube posachedwapa apangidwa koma tsopano akungodziwika. Kawirikawiri, timadziwa mawebusaitiwa kuchokera ku chithunzi chokha chifukwa mitundu ndi zithunzi zili paliponse komanso zimadziwika bwino. Timadziwa bwino lomwe webusaiti yomwe tikupita, ngakhale popanda malemba.
Apple ndi chitsanzo china chabwino cha kutchulidwa kwakukulu. Tikamawona chizindikiro cha apulolo cha kampaniyo, tikudziwa kuti ikuimira mankhwala a Apple. Komanso, kugwiritsira ntchito tsamba laling'ono 'i' kutsogolo pafupi ndi mankhwala onse a Apple (mwachitsanzo, iPhone, iPad, iPod) ndi njira yowunikira yomwe yadzipatula ku mpikisano wawo.
Logos pazinthu zomwe mumazikonda kwambiri, zolemba zomwe amalowa, ndipo malemba omwe amawaimira onse ndi zitsanzo za kutchulidwa. Kupyolera mukugwiritsiridwa ntchito kotheratu kwa zinthu izi, timu ya branding ingathe kukhazikitsa ndondomeko yomwe imayambitsanso ntchito ndi ogula.