Kuwonetseratu mbiri ya mayhtag ndi momwe tawagwiritsira ntchito
Kodi mahashtag, inu mukudziwa, mabokosi amotowa omwe ali ndi mapiritsi asanu ndi limodzi omwe amawonekera kumbali zonse? Eya, ndi momwe amawonekera, koma anthu akugwiritsa ntchito hashtag kwa chiyani? Ndipo nchifukwa ninji zizindikiro izi, zomwe zimatchedwa colloquially ngati zizindikiro za mapaundi kwa zaka zambiri, zimakhala zotchuka kwambiri?
Pamene anthu ambiri lerolino amaganizira za iwo, mwayi ndiwopambana kwambiri omwe amawoneka ndi ma TV , makamaka Twitter, Tumblr, Pinterest, Instagram, YouTube, Gawker, ndi Google Plus. Ngakhale Facebook imanenedwa kuti ikugwira ntchito yophatikiza ma hashtag mu code yake, malinga ndi malipoti ena. Izi zikutanthawuza kuti mapulogalamuwa akugwiritsidwa ntchito pa intaneti omwe amagwiritsira ntchito pa intaneti ali pano kuti akhalebe - makamaka m'tsogolomu. Kotero, kumvetsa zomwe iwo ali ndi momwe angagwiritsire ntchito izo kungakhale phindu lenileni kwa moyo wanu waumwini ndi wamaphunziro.
Ma Hashtag sanali "ogwiritsidwa ntchito" pamene ndinayamba kugwiritsa ntchito Twitter, koma ndimakumbukira kuti pamene aliyense anayamba kugwiritsa ntchito, ndinayang'ana mwamantha kwa mtundu wina wa hashtag yomwe ndikuganiza kuti ingandiuze omwe angagwiritse ntchito. Ndinaganiza kuti payenera kukhala mtundu wina wa ndondomeko, yomwe ndikanatha kuisankha. Hashtags.org anabwera kudzapulumutsira, ngakhale ndikuganiza kuti ndifunikirabe kuzindikira kuti ma hashtag amapangidwa. Lingaliro lakuti mungathe kukonza mahtasag onse kunja kuli zopusa.
Mbiri ya Hashtag
Malemba a metadata akhala akukhalapo kwa nthawi ndithu, poyamba kugwiritsidwa ntchito mu 1988 pa nsanja yotchedwa Internet Relay Chat kapena IRC. Zinagwiritsidwa ntchito mochuluka monga momwe zilili lerolino, popanga mauthenga , zithunzi, zokhudzana ndi mavidiyo muzinthu. Cholinga, ndithudi, ogwiritsa ntchito akhoza kungofufuza za ahtag ndi kupeza zofunikira zonse zokhudzana nazo.
Mofulumira kwa mwezi wa October wa 2007, pamene Nate Ridder, wakukhala ku San Diego, California adayambitsa zolemba zake zonse ndi hashtag #sandiegofire. Chinali cholinga chodziwitsa anthu padziko lonse za zochitika zakutchire zomwe zikuchitika m'derali panthawiyo.
Stowe Boyd ndi blogger yemwe poyamba adanena kuti adawatcha "malemba a hashi" mu blog post mu August, 2007. Ndimakumbukira kuwerenga positi ya blog chifukwa, panthaŵiyo, ndicho chinthu chokha chomwe chinawonetsedwa mu zotsatira zosaka pamene mukudabwa Pogwiritsa ntchito mawu oti "hash tag".
Pofika mwezi wa Julayi, 2009, mauthenga a Twitter adasankhidwa ndi Twitter ndipo chirichonse chokhala ndi # kutsogolo kwake chinasokonezeka. Ndipo kusunthiraku kunayambanso pamene Twitter inayambitsa " Zokambirana Zowona ", ndikuyika ma hashtag otchuka kwambiri pa tsamba loyamba.
Kugwiritsa ntchito Hashtags
Izi ndi zifukwa zingapo zogwiritsira ntchito hashtag, pazinthu zonse zaumwini ndi bizinesi. Pa mbiri yanu, ndizopangitsa kuti banja lanu ndi abwenzi amvetsetse zomwe zikuchitika m'moyo wanu komanso zinthu zomwe akufuna kwambiri kudziwa. Ngakhale kusintha kwadongosolo ndi njira yochitira izi, mayhtags ndi njira zothetsera mbali zina za moyo wanu. Mwachitsanzo, ngati achibale anu kapena abwenzi anu ali ndi chidwi chofalitsa mawu pazifukwa zina zomwe mumakhala nawo nthawi zonse, akutsutsani chifukwa chanu # chidzawathandiza kupeza mwamsanga nkhani zatsopano. Ndipo osati za inu nokha, koma ena akuchita chimodzimodzi.
Makampani akhala ali ndi udindo wopanga mahatchi ena otchuka, kuchita zimenezi pofuna kulimbikitsa mankhwala kapena ntchito zinazake. Makampani ang'onoang'ono atsatira ndondomekoyi, kuphatikizapo mafilimu omwe amapezeka m'mabuku awo. Ndiyo njira yokha yolowera pa mutu wokambirana, koma kulenga zokambirana zatsopano. Makampani ena amagwiritsira ntchito hashtag kuti apitirize malonda awo, kuti adziwe zomwe zimapanga ndipo sizipanga chidwi. Meta awa amatha kugwiritsidwanso ntchito poyankhula kapena kufalitsa buzz zokhudza chochitika chomwe chidzachitike.
Kutsika Kwa Kugwiritsira Ntchito Hashtags
Inde, pali zovuta zingapo kugwiritsa ntchito hashtag. Choyamba komanso chofunika kwambiri ndi chakuti simuli nawo. Palibe malamulo kapena malangizo. Mukamaonjezera chizindikiro cha hashi pasanakhale mawu, icho chimakhala hashtag ndipo wina aliyense akhoza kuchigwira ndikuchigwiritsa ntchito. Zimakhala zovuta, makamaka mu bizinesi, ngati ziloledwa ndikugwiritsidwa ntchito mosasamala.
Mwachitsanzo, McDonalds, yomwe nthawi zambiri imagwirizanitsidwa ndi zakudya zopanda zakudya komanso kunenepa kwambiri (ngakhale kuti amayesetsa kusintha chithunzichi) anayamba #htmlmhtm yomwe imayambitsa matendawa. Pafupifupi 1,500 "nkhani" zinachokera kwa ogwiritsa ntchito poizoni powadyetsa chakudya, antchito oipa ndi madandaulo osiyanasiyana. Uthenga wabwino ndikuti 2% mwa ma Tweets omwe adalowawo anali olakwika, koma makina omwe adapeza kuchokera pamenepo anali okwanira kuti afumire.
Kwa anthu ambiri, hashtag imagwiritsidwa ntchito zosangalatsa. Mayendedwe ambiri amodzi, monga #ProudtoBeaFanOf amangogwiritsidwa ntchito kuti agawane maganizo. Ena amathandiza kukonzekera nkhani zokhudzana ndi zochitika zazikuru. Ndipo nthawizina iwo amangopangidwa pa ntchentche kuti apange Tweet sound soundniver. Kutanthauzira ndi kugwiritsa ntchito nthawi zonse kumakhala kwa inu, monga momwe Twitter ikufunira , koma ntchito yaikulu ya hashtag ndiyo kupanga chakudya chokha, chokhazikika cha Tweets kuzungulira aliyense.