Chithunzi Cholimbikitsidwa M'makono Ojambula Zamakono
Peretz Rosenbaum (anabadwa pa August 15, 1914, ku Brooklyn, NY) adasintha dzina lake kukhala Paul Rand ndipo anakhala mmodzi mwa anthu otchuka kwambiri komanso olemekezeka kwambiri. Iye amadziwika bwino kwambiri chifukwa cha zojambulajambula zake komanso mafilimu a kampani, kupanga zida zosasinthika monga IBM ndi ABC logos TV.
Wophunzira ndi Mphunzitsi
Rand inakhala pafupi ndi malo ake obadwira ndipo inapita ku sukulu zamaphunziro zolemekezeka kwambiri ku New York. Pakati pa 1929 ndi 1933 adaphunzira ku Pratt Institute, Parsons School of Design, ndi Art Students 'League.
Pambuyo pa moyo, Rand angapange maphunziro ake ndi zochitika zake zogwira ntchito pophunzitsa ku Pratt, Yale University, ndi Cooper Union. Adzadziwika ndi mayunivesiti ambiri ndi madigiri a ulemu, kuphatikizapo a Yale ndi a Parsons.
Mu 1947, buku la Rand lakuti " Thoughts on Design " linasindikizidwa, lomwe linakhudza lingaliro lomwelo la zojambula bwino ndikupitiriza kuphunzitsa ophunzira ndi akatswiri masiku ano.
Ntchito Paul Rand & # 39; s
Rangi woyamba adadzipangira dzina monga wolemba nkhani, ndikugwira ntchito monga magazini monga Esquire ndi Direction . Iye anagwiranso ntchito kwaulere nthawi zina pofuna ufulu wa kulenga, ndipo chifukwa chake, kalembedwe kake kanadziwika m'magulu.
Kutchuka kwa Rand kunakulirakulira monga wotsogolera luso la bungwe la William H. Weintraub ku New York, kumene adagwira ntchito kuyambira 1941 mpaka 1954. Kumeneku, adagwirizanitsa ndi wolemba mabuku Bill Bernbach ndipo pamodzi adapanga chitsanzo kwa mgwirizano wolemba.
Pa nthawi yonse ya ntchito yake, Rand akhoza kupanga zina mwa zosaiŵalika kwambiri m'mbiri, kuphatikizapo logos za IBM, Westinghouse, ABC, NeXT, UPS, ndi Enron. Steve Jobs anali wothandizila wa Rand chifukwa cha logo ya NEXT, yemwe adzamuyitane "gem," "woganiza kwambiri," ndi munthu yemwe ali ndi "kunja kosauka ndi bere la mkati."
Chizindikiro cha Rand & # 39; s
Rand anali mbali ya kayendetsedwe ka m'ma 1940 ndi 50s omwe amalangizi a ku America anali kubwera ndi mafashoni oyambirira. Iye anali chiwopsezo chachikulu mu kusintha kumeneku komwe kunali kuyika pazowonjezera zaulere zomwe zinali zochepa kwambiri kuposa zochitika zapamwamba za ku Ulaya.
Rand amagwiritsira ntchito collage, kujambula zithunzi, zithunzi ndi ntchito yapadera yopangira omvera ake. Poyang'ana Rand ad, wowonera amatsutsidwa kulingalira, kuyanjana, ndikutanthauzira. Pogwiritsa ntchito maulendo opusa, osangalatsa, osagwirizana ndi ena, komanso njira zoopsa zogwiritsa ntchito mawonekedwe, malo, ndi kusiyana, Rand anapanga mwayi wapadera wogwiritsa ntchito.
Mwinamwake mwayikidwa momveka bwino ndi molondola pamene Rand ankawonetsedwa mu chimodzi mwa malonda a Apple omwe amati, "Ganizirani Mosiyana," ndipo ndizo zomwe anachita. Masiku ano, amadziwika kuti ndi mmodzi wa mamembala a 'Swiss Style' ojambula zithunzi.
Imfa
Paul Rand anamwalira ndi khansa mu 1996 ali ndi zaka 82. Panthaŵiyi, anali kukhala ndi kugwira ntchito ku Norwalk, Connecticut. Zaka zambiri zapitazi anali atalemba zolemba zake. Ntchito yake ndi uphungu wa kuyandikira zojambula zojambula zimapangidwira kuti zitsimikizire okonza.
Zotsatira
Richard Hollis, " Chithunzi Chojambula: Mbiri Yakale. " Thames & Hudson, Inc. 2001.
Philip B. Meggs, Alston W. Purvis. " Mbiri ya Meggs ya Zojambulajambula ." Gulu lachinayi. John Wiley ndi Ana, Inc. 2006.