Zambiri zanenedwa za phindu la malonda a SMS kwa mobvertiser. SMS yochepa kapena Short Message Service mosakayikitsa njira yabwino kwambiri kwa mabanki ofuna kulumikizana ndi makasitomala ambiri, kudzera pa mafoni awo ndi mafoni. Komabe, mbali iyi ya malonda a mafoni sikuti ndi yopanda pake. Nkofunika kuti a mobvertiser amvetsetse ubwino ndi kuipa kwa malonda a SMS, asanaloŵe kumunda ndikupanga zokopa zambiri zamalonda.
Wotsatsa malonda onse atsopano ayenera kudziwa ubwino ndi kuipa kwa malonda a mafoni . N'chimodzimodzinso ndi malonda a SMS. Ngakhale mbali iyi ya malonda ingathandize kwenikweni kampani kuti ifike pamtendere wopambana, ili ndi zifukwa zake zokha.
- SMS monga Chida Chodabwitsa pa Kuwonetsera Kwamalonda
Mndandanda uli pansipa ndizovomerezeka ndi zoyipa za malonda a SMS.
Zotsatira za Kugulitsa SMS
Kugulitsa katundu kapena ntchito kudzera mwa SMS ndi imodzi mwa njira zabwino kwambiri zofikira makasitomala ambiri, pazifukwa zotsatirazi:
- Popeza ogwiritsa ntchito akulowetsamo mauthenga a ma SMS kuchokera kwa makampani, mtundu uwu wa malonda umakokera ku niche omvera, omwe ali ofunitsitsa kudziŵa zambiri za mankhwala kapena ntchito.
- Popeza kuti mauthenga onse akupita kwa ogwiritsa ntchito nthawi yeniyeni ndipo atulutsidwa nthawi yomweyo, makampani angapereke ntchito zosagwirizana ndi makasitomala awo. Makampani monga malo ogulitsa katundu angathe kumudziwitsa makasitomala za malo atsopano omwe alipo komanso zatsopano zomwe zilipo. Makampani ogulitsa chakudya amathandizanso, chifukwa amatha kugwira ntchito tsiku ndi tsiku kuti akope makasitomala ambiri m'deralo.
- SMS ikuphatikizana kwambiri, makampani angapitirize kugwirizana ndi ogwiritsa ntchito, akuwadandaulira kutenga nawo mbali mufukufuku, kudzaza mafunso ndikuvota pamasankho .
- Kusonkhanitsa deta yanu kumakhala kosavuta mwa njira ya malonda a SMS. Izi zimapangitsa kuti kampaniyo ikhale yosavuta kusintha potsatsa malonda, monga pakufunika.
- Makampani angaganizire kupereka zopereka kwa ochita nawo ntchito. Ngati angathenso kulumikiza izi ndi mitundu yosiyanasiyana ya mafilimu omwe alipo lero, ogwiritsira ntchito omwe angathe kukhalapo angathe kufalitsa uthenga wawo kudzera m'kamwa.
Zotsatira za Kugulitsa SMS
Tsopano tiyeni tizindikire kuipa kwa malonda a SMS. Nawa malonda ena akugulitsa SMS:
- SMS imalola makampani malo osangalatsako pang'ono. Mpaka malire a mauthenga a mauthenga ndi malemba 160. Kuwonjezera pamenepo, wotsatsa sangathe kuwonjezera zotsatira zomveka bwino za mauthenga kapena mafilimu ku mauthenga. Izi zikhoza kuchepetsa kulenga kwa wotsatsa.
- Popeza uthenga wa SMS uli waufupi kwambiri, a mobvertiser ayenera kuika nthawi yowonjezera ndi khama kuti apange kanthana kokwanira, yomwe ingakopere anthu ambiri ogwiritsa ntchito. Ndiponso, malonda omwewo sangathe kubwerezedwa mobwerezabwereza, mosiyana ndi malonda a TV kapena wailesi. Chilolezo chilichonse cha SMS chiyenera kukhala mawu osiyana ndi operekedwa.
- Sizowonjezereka kuti nthawi zonse muzigwiritsa ntchito ogwiritsa ntchito mafoni ndikuwalimbikitsa kuti alowemo kuti alandire mauthenga pa mafoni awo. Ngakhale atasankha, sikofunika kuti awerenge uthenga uliwonse umene kampaniyo imatumiza. Mauthenga omwe amatumizidwa popanda chilolezo cha wogwiritsa ntchito amatayidwa ngati spam.
- Pamene kulemberana mameseji ndi njira yogwiritsiridwa ntchito kwambiri pakati pa ogwiritsira ntchito mafoni masiku ano, malonda a SMS tsopano akutchuka. Kuphatikiza apo, malonda oterewa amauza omvera kwambiri, popeza ndi gulu la anthu omwe amagwiritsa ntchito mameseji pafupipafupi. Kuchokera kwa anthu ochepa chabe, ochepa chabe a ogwiritsa ntchito angalowemo kuti alandire mauthenga ndipo ngakhale nambala yaing'ono ingakhale yovuta kuyang'ana kudzera mu uthengawo. Izi zimachepetsa kwambiri kukula kwa omvera anu.
Pomaliza
Monga mukuonera, malonda a SMS ali ndi ubwino wake ndi zamwano, monga malonda ena onse. Ntchito yanu monga mobvertiser ndikutsimikizira kuti mumaphunzira mwatsatanetsatane makalata anu, mutenge bwino ndi kumvetsetsa zomwe ziri, zomwe zidzawakopere ku mankhwala anu.
Kodi mwayesa kugulitsa SMS? Kodi mwakumanapo ndi chiyani? Yesetsani kugawana nawo malingaliro anu.