18 Makhalidwe Onse Makhalidwe a Imeli Amafunika Kudziwa
Pezani ndondomeko zotsutsika za mauthenga ofunikira a ma imelo, mawu ndi zilembo muzamasewero awa.
Kambiranani ndikumvetsetsa malonda a Email ndi chidziwitso cha chidziwitso
Ndikukhumba zokambirana zanu ndi mutu wa malonda amalonda anali ofupikitsa-mukumufunsa mobwerezabwereza "kodi mawu amenewo amatanthauza chiyani?" (ndi "kodi izi zikutanthauza chiyani kwa ife?" kawirikawiri)?
Chisamaliro kuti chisokoneze, zonse, ndikukondweretsa wotsogolera malonda ndi chidziwitso chokwanira cha arcane amagwiritsa ntchito zizindikiro zina pakutumiza kwa imelo?
Mukufuna kuti muzitha kuika ma blog pazithunzi ndi kumvetsera podcasts osasiya (pa 2x liwiro) mutatsimikiza kuti mumadziwa ndikumvetsetsa mawu ofunika kwamakono?
Mafotokozedwe ali pano-ndi osavuta kuyang'ana mmwamba.
A / B Kugawa
Mu A / B Kugawikana, mndandanda wa makalata umagawidwa mwachindunji mu magawo awiri ofanana, omwe amalandira uthenga wosiyana, kapena uthenga pa nthawi yosiyana, mwachitsanzo. Choncho, mphamvu zazitsulozi zingayesedwe, monga momwe zinthu zonse zilili zofanana pakati pa magawo awiriwo.
Osakondera
Imelo yamakalata (komanso DNS mndandanda wa makalata) ali ndi ma intaneti omwe amaletsedwa kutumiza spam .
Kulandira ma seva amelo angayang'ane mabulosi amodzi kapena ambiri ndikukana kuvomereza imelo kuchokera pa adiresi iliyonse ya IP yomwe imawonekera pa osachepera amodzi. Olemba angathe kuitanitsa kuti adiresi yawo ya IP ichotsedwe, zomwe ziyenera kuchitika pamene zitsimikizo zina zikukwaniritsidwa.
Nthawi zina, mndandanda wamakalata umatanthauzira mndandanda wa ma adilesi a imelo otsekedwa.
Itanani kuchitapo kanthu
Kuitana kuchitapo kanthu ndi gawo la makina a imelo, chithunzi kapena mauthenga-omwe amamupempha kuti atenge zomwe wotumiza akufuna kuti azitenge (mwachitsanzo, kudzaza mafunso, kulamula mankhwala kapena kutsimikizira kuti akulembetsa).
Co-Registration (Co-Reg)
Pogwiritsa ntchito kulembetsa kapena coreg, ndondomeko yolembera mndandanda umodzi ikuphatikizapo mwayi wolembanso mndandanda wa wina. Mwachitsanzo, mawonekedwe a zolemba pa tsamba la webusaiti angapereke bokosi lololeza kuti olemba amalembetse maimelo a wothandizira pa nthawi yomweyo.
Dinani-Kupyolera mu Rate (CTR)
Kuwongolera-kupyolera muyeso kumayeza momwe angapezere amelo omwe adakani pazowunikira mu uthengawo. Kuwongolera-kupyolera muyeso kumawerengedwa mwa kugawa chiwerengero cha kuwongolera ndi chiwerengero cha maimelo otumizidwa.
IP yodzipereka
Adilesi yodzipereka ya IP ndi imodzi yomwe wotumiza mmodzi yekha amatha kugwiritsa ntchito imelo. Pokhala nawo maadiresi a IP, nthawizonse n'zotheka kuti ena atumize maimelo osafunsidwa kuchokera ku adiresi yomweyo ya IP, ndipo amalembedwa pamtundu wakuda wotchuka wa spam. Imelo yanu idzatsekedwa limodzi ndi mauthenga enieni a okhumudwitsa.
Otsala Owiri
Pogwiritsa ntchito opt-in (nthawi zina amatchedwanso "otsimikizirikapo"), sikokwanira kuti wodulayo alowe nawo ma email awo pa tsamba kapena mawonekedwe ena; iye amafunikanso kutsimikizira ma email onse monga awo ndi cholinga chawo kuti adzilembere. Kawirikawiri, izi zimachitika mwa kutsatira chigwirizano chotsimikizirika mu imelo kapena poyankha ma imelo kuchokera ku adiresi yomwe ingalembetse.
ESP (Wopereka Email Service)
ESP, yoperewera kwa Wopereka Mauthenga a Email, imapereka chithandizo cha imelo. Kawirikawiri, ESP imalola makasitomala awo kumanga, kusamalira ndi kusindikiza mndandanda, kupanga ndi kupereka makampu amelo komanso kufufuza bwino.
Kukolola Madilesi a Imeli
Kukolola ma adiresi ndizosavomerezeka kusonkhanitsa ma adiresi kuti apereke imelo yopanda pake kwa iwo. Maadiresi angapezeke mwa kugula, mwachitsanzo, kapena pokhala ndi mapulogalamu a robot pa intaneti pa ma email.
Mndandanda Wotsindika
Kukoka kwotsatanetsatane kumalengeza amtumizi ambiri a imelo pamene olemba amalemba uthenga wawo ngati spam. Izi zimachitika kwa otumiza akuluakulu omwe ali ndi mbiri yabwino, kotero amatha kuchitapo kanthu pazochitikazi.
Kulimbana Kwambiri
Kubwezeretsa kovuta kubwezeretsa imelo kwa wotumiza pamene uthenga sungaperekedwe chifukwa wosuta (kapena dzina lachidziwitso) palibe.
Mphika wa Uchi
Mphika wa uchi ndichabechabe ndi imelo yosagwiritsidwa ntchito yomwe imathandiza kuzindikira spam; popeza adiresiyo sinalembetse kundandanda iliyonse, uthenga uliwonse womwe umatumizidwa kwa iwo wambiri sudzafunsidwa. Inde, miphika ya uchi imaphatikizansopo zomwe zingatheke kuzunzidwa ngati adesiyo ikadziwika kuti ndi spam msampha.
Ndondomeko Yoyera
Kutseguka kotseguka kumatanthawuza kuti angati amalandila ma imelo akuluakulu anatsegula uthengawo. Icho chiwerengedwa pogawa chiwerengero cha kutsegulidwa ndi chiwerengero cha omvera. Zimatsegula ndizovomerezeka ndi chifaniziro chaching'ono chomwe chimasungidwa pamene uthenga watsegulidwa; izi ndizochepetseratu, monga maimelo a malemba osamveka samaphatikizapo zithunzi, ndipo mauthenga ambiri a ma imelo ndi mapulogalamu sangathe kuwamasula.
Kukhalitsa
Kukhalitsa payekha kuli ndi imelo yochuluka yomwe yasinthidwa kwa munthu aliyense wolandira. Izi zingakhale zophweka monga kugwiritsa ntchito dzina la wolandira, komanso zimaphatikizapo kusintha uthenga malinga ndi kugula kwa wobwera kapena kudutsa mbiriyakale.
Kuthamanga Mofewa
Ndi kupuma kofewa, uthenga wa imelo umabweretsedwa kwa wotumiza monga panopa wosasinthika. Zifukwa zambiri zimaphatikizapo bokosi lamakalata lonse, imelo yomwe imaposa kukula kwa seva kapena panthawi yamakono. Kawirikawiri, ma seva amelo amayesa kachiwiri kuti apereke uthenga pokhapokha atachedwa.
Kuchotsa Mndandanda
Mndandanda wazitsulo uli ndi ma email omwe satumizidwa mauthenga kuchokera kwa wotumiza. Anthu amatha kupempha kuti ayambe kulemba mndandandanda pofuna kuletsa ena kuti asawalembere mndandanda mwachinyengo, mwachitsanzo.
Transactional Email
Uthenga wotsatsa ndi uthenga wotumizidwa makamaka poyankhidwa ndi ntchito yogwiritsira ntchito zomwe sizitchulidwa (kapena osati) kokha koma gawo la kugwirizana ndi wogwiritsa ntchito.
Maimelo omwe amagwiritsidwa ntchito amodzi ndi mauthenga ovomerezeka ndi abwino omwe amalembera makalata, zolemba zotsatsa, mavoti, zitsimikizo kapena zikumbutso zina.
Wachizungu
Wolemba whitelist ndi mndandanda wa otumiza omwe maimelo omwe amaletsedwa kuti asatengedwe ngati imelo yosasintha. Wozunguza angakhale wotsatanetsatane ndi akaunti ya imelo ndi wogwiritsa ntchito, komanso amagwiritsidwa ntchito kwa onse ogwiritsa ntchito ma intaneti, monga mwachitsanzo.
(Kusinthidwa kwa August 2016)