Mwachidule ndi Chidule cha eBay kwa Ogwiritsa Ntchito
(Part of the Become a Confident eBayer zowunikira)
Gawo 1: Momwe eBay Imagwirira Ntchito.
eBay inayamba mu 1995 ku San Jose, California. Izi ndi pamene pulogalamu ya pakompyuta, Pierre Omidyar, ndi mkazi wake anaganiza zogulitsa katundu wogulitsa pa Intaneti pogwiritsa ntchito Webusaiti Yadziko Lonse . Pogwiritsa ntchito mapulogalamu ake, Pierre adapanga ndi kukhazikitsa webusaiti yathu, 'Auctionweb', kumene amalonda angakumane kuti agulitse katundu wawo kwa okhometsa ena, onse omwe ali okhulupilira. Ngakhale kuti zochepa ndi zochepa, Auctionweb anachita bwino ndipo Pierre adadzanganso ntchito ku eBay (ndi zochepa "E").
eBay.com yakhala yayikulu kwambiri komanso yopambana kwambiri yamalonda yamalonda chitsanzo m'mbiri. Lero mu 2014, makumi amamiliyoni a anthu amasinthasintha tsiku ndi tsiku ku eBay.com ndi eBaymotors.com kuti agule ndi kugulitsa mamiliyoni a madola mu malonda atsopano komanso ogwiritsidwa ntchito. Kuchokera ku zinthu zophweka monga masewera achikulire a Monopoly ndi malemba a Elvis, ku makampani ambiri ogwiritsa ntchito makompyuta ndi makamera, mpaka kufika pa magalimoto osokoneza bongo, zojambula kwambiri, ndi malo okwera mtengo, eBay wakhala malo ogulitsira malonda a munthu aliyense.
Chitsanzo cha bizinesi ya eBay ndi magnificently chosavuta: perekani malo otetezeka ndi othandizira pamsika pomwe aliyense angathe kusonkhanitsa kuti agulitse mankhwala ndi chidaliro.
Limbikitsani anthu ndalama zochepa kuti agulitse katundu wawo, zikhale zophweka kusintha ndalama ndi chidaliro ndikuonetsetsa kuti chitetezo ndi chikhulupiliro cha aliyense chikhale chitetezo.
Pamunsi pake, eBay amagwira ntchito mofanana ndi magetsi 'malonda a firiji':
- Ogulitsa eBay amalipira ndalama zochepa pakhomo limodzi ndi 1.5% peresenti ya eBay kuti agulitse katundu wawo;
- Ogula eBay amachezera ndikugwiritsa ntchito msika popanda malipiro;
- Maphwando alionse omwe amachitira nkhanza dongosolo kapena wina ndi mnzake adzalangidwa kapena kuchotsedwa.
Pa mlingo wapamwamba, eBay ndi wosiyana ndi msika wokhazikika pa zifukwa zingapo:
- Msika wa eBay ndi mdziko lonse, ndi malire a malire ndi malire a dziko;
- Kusankha kwakukulu kwa katundu ndi kochititsa mantha;
- Zogulitsa zikhoza kukhala mtundu wamagulitsidwe (mpikisano pakati pa ogulitsa), kapena mtundu wamtengo wapatali wa mtengo. Ogulitsa amasankha mtundu uliwonse umene akufuna;
- Ogula ndi ogulitsa sangakumane ndi munthu;
- Ogulitsa sangathe kuwona mankhwalawa musanagule, koma amapatsidwa zothandizira zosiyanasiyana zogula malonda kuti athandize;
- Mapulogalamu apamwamba kwambiri a makompyuta akugwiritsidwa ntchito pofuna kuchepetsa kusakhulupirika kwa magetsi kumbali zonse;
- Ogwira ntchito nthawi zonse amagwiritsidwa ntchito kuti azionetsetsa kuti chitetezo ndi chilungamo chili ponseponse;
- Chitsanzo cholimbikitsira mtima chotchedwa 'malingaliro abwino' amagwiritsidwa ntchito kulimbikitsa ogula ndi ogulitsa kuti azichita malonda ndi umphumphu;
- Mapulogalamu apamwamba omwe amalandira malipiro, monga Paypal, Bidpay, ndi Escrow.com, amalowetsedwe kuti athetse malipiro otetezeka pakati pa eBayers;
- eBay n'zosavuta kugwiritsa ntchito kuposa msika wachitsulo.
Kodi mavuto otsika ku eBay ndi otani ?:
Ndithudi, palibe dongosolo liri langwiro. eBay muli ndi zokhumudwitsa zambiri. Nazi zotsatira zolakwika za eBay zomwe mungakumane nazo:
- Kupititsa patsogolo kwa kubereka: izi ndizosemphana kwambiri pakati pa eBayers. Ngakhale kuti ambiri ogula eBay amatumiza katundu mkati mwa masiku ogula, ena a eBay amadikirira masabata kuti adzalandire katundu wawo mu makalata.
- Surcharges kwa ogulitsa akhoza kuwonjezerapo ngati muli wogulitsa nthawi zonse. Makamaka ngati muli wogulitsa kwambiri amene akufuna kupanga eBay yanu nthawi zonse, eBay surcharges amayamba kumva ngati kulipira ndalama zogulira chakudya.
- Zosokonezedwa: Anthu ena ogulitsa masewera amachita ntchito yopanda ntchito molongosola zomwe akugulitsa pa intaneti, ndipo adzakhumudwitsa ena ogula pamene mankhwalawo atulutsidwa.
- Kulamulira kwapamwamba kungakhale kochepa kwambiri, malingana ndi wogulitsa: Mwachikhalidwe cha mawonekedwe a msika, ambiri amatha kugulitsa pa eBay. Ena ogulitsa amateur akuvutika ndi kulamulira bwino, kutanyamula, ndi kutumiza: adzatumiza katundu wosweka, katundu wolakwika, kapena kukula kolakwika kwa mankhwala.
Kuyamikira, zinthu zabwino zimaposa zoipa pa eBay. eBay imagwira ntchito bwino chifukwa imalimbikitsa ogulitsa kuti azichitira makasitomala awo mokhulupirika ndi kukhulupirika. Ambiri ogulitsa eBay amapereka utumiki woona mtima ndi wodalirika, ndipo mudzadziwa omwe anthu awo ali ndi ndemanga zawo zapamwamba.
eBay 101 Kupitiliza: anu eBay primer akupitiriza pano ...
- Gawo 2: Kodi Ntchito pa eBay.com ikuwoneka bwanji.
- Gawo 3: Ma 8 Big Do ndi Don'ts a eBay.
- Gawo 4: PayPal 101: Kodi PayPal Ntchito N'chiyani?
- Chenjezo kwa eBayers: Ndi Zowonongeka Zowonjezera Zowoneka Motani
- 'NWT' ndi 'NWOT': eBay Mafanizo ndi Zolemba Zina Zofotokozedwa