Zifukwa 5 Zopangira Masewera Si Freemium

Ufulu-kuyesera umabwera pa mtengo wolemera kwa omanga.

N'chifukwa chiyani masewera ena sali ochepa? Kutanthauzira freemium ngati "yaulere ndi mapulogalamu a nthawi yodzivulaza", chitsanzo cha bizinesi chimawoneka kuti chikuyendera bwino pakati pamasewera (komwe masewera amathandizidwa ndi ndalama zopanda malire za kugula mkati mwa mapulogalamu) ndi masewera olipidwa. Smash Hit ndi Mediocre ndi chitsanzo chimodzi cha masewera awa, kumene osewera angakhoze kulipira kuti atsegule chomwe chiri kwenikweni masewerawo. Kuwonetsa ndalama zosagwiritsidwa ntchito mopanda malire kungakhudze masewera a masewera komwe masewera ayenera kukhala abwino kwa bizinesi yamalonda, ndipo amakhudza masewera ndi masewera a osewera ambiri. Komanso, masewera olipidwa angafunike kubweza malipiro owopsa, ndipo kubwezeretsa kuli kutali kwambiri ndi ndondomeko ya padziko lonse pa masitolo akuluakulu . Kotero ndiye, bwanji masewera ochepa kwambiri akuwoneka kuti akugwiritsa ntchito chitsanzo chotsatira cha kupereka chiyeso chaulere ndi kutsegula nthawi imodzi? Chabwino, pali zifukwa zingapo zomwe zilili vuto.

01 ya 05

Ogwiritsa ntchito ambiri samasintha kuchokera kuufulu kuti alipire

Pali axiom yosavuta kuti muzindikire ndi masewera aulere ambiri: ngati anthu apatsidwa mpata woti asalipire, iwo sangatero. Freemium otembenuka ndi mbiri yakale. Ngakhale pazinthu zina monga Xbox Live Arcade, komwe kumakhala malo ovomerezeka, kutembenuka kumakhala kosiyanasiyana kuyambira 4 mpaka 51%, poyerekezera ndi 18% kumbuyo mu 2007 . Komabe, izo zinali zosiyana ndipo palibe paliponse pafupi ndi chizolowezi. Masewera a Ouya anali akuwona mitengo yosasinthika yowonongeka pokhapokha. Masewera a PC nthawi zambiri amawona mitengo yotsika kutsika. Mawerengero enieni nthawi zambiri amasiyana chifukwa cha msika pa nthawiyo, ndipo ndi mapulaneti osiyanasiyana, koma 3% ndi abwino, omwe amawerengera. Osatembenuka, opanga ambiri pa PC amagwiritsa ntchito minda yamayipi yamakala ndipo adalumbirira demo monga Positech ndi Puppy Games.

02 ya 05

Ndizovuta kuti mupeze zotsatira zamasewera omwe samasewera

Komano counterpoint ingakhale kuti "inde, maseŵero a freemium amasintha ogwiritsa ntchito ufulu kuti azilipiritsa bwino, koma amawongolera pa zokopera." Chabwino, iyi ndi vuto la iffy. Ngati masewera angapeze malonda 10,000 monga masewera olipidwa, koma ingotengerani zokwanira kuti mutenge zowonjezera 100,000, ndipo masewerawo atembenuka pa 3%, ndizo 3,000 zogulitsa. Ndipo izo zikupanga lingaliro kuti masewera angakhoze ngakhale kulandila milioni, ngati si ochuluka kwambiri omwe angafunikire kukhala olemera bwino azachuma. Kenaka, zomwe sizikuwongolera masewera ambiri a bajeti osasewera nthawi zambiri zimagwiritsa ntchito malonda a malonda ndi ndalama zambiri zogulira malonda. Ndipo ndalamazi zogula ntchito zomwe zingagwiritsidwe ntchito zingathe kuchepetsa kwambiri zomwe wogwiritsa ntchito ndalama angapereke. Freemium ndi yomveka bwino ngati kusungidwa kungapangidwe kuchuluka kwa malonda kwa chiwerengero chachikulu.

03 a 05

Freemium kutsegula mitengo sizingatheke

Chimodzi mwazifukwa zosasewera zimagwiritsira ntchito ndalama ndikuti zimakhala zotheka kwa osewera omwe amalipira zambiri kuti athandize masewerawo. Mphepete zingathandize kuthandizira masewera ndi kupindula, ngakhale osewera pakati ndi ocheperapo payokha amakhala othandiza omwe sagwiritsa ntchito ndalama. Masewera a freemium amatha kukhala osadziwika bwino, ndipo sangathe kukoka ming'oma, ndipo amawopseza anyamata ngati mtengo wake wolowera uli wapamwamba kwambiri. Komanso, oyendetsa mafoni amayenera kudziŵabe mitengo yamtengo wapatali - ngakhale masewera omwe angakhale ofunika madola 15 kapena $ 20 potsitsimutsa ndipo PC ikhoza kukhala yofunika pang'ono pokha potsata mayina ena apamwamba. N'chifukwa chiyani mumagula $ 3 kuti mupeze munthu amene angakhoze kulipira $ 3 kamodzi?

04 ya 05

Kuopsa kwa malonda otayika

Chimodzi mwa zinthu zanzeru za pulogalamu yamasewero omwe amalipidwa ndikuti imakokera anthu ndipo imamukakamiza kuti azikhala ndi nthawi yochuluka kuposa momwe akanafunira. Ndi masewera a freemium, munthu yemwe sangasangalale nazo zomwe adazipeza, angakhale okonzeka kusiya basi ngati sakonda gawo loyamba la masewerawo. Ngakhale kuti pali zowonjezereka zogulitsa malonda, mosakayikira, ndizoopsa kuti opanga malonda akusiya malonda omwe akadakhala nawo. Zoonadi, izi zimadzutsa funso labwino labwino pa masewera olipidwa, koma kwa omanga, ndizomveka kuti muchite zimenezo m'malo mwa freemium.

05 ya 05

Masewera a Freemium amafunikira kupanga zofanana monga kusasewera

Chimodzi mwa vuto ndi masewera a freemium ndikuti amafuna kupanga zofanana zosewera masewera. Gawo laulere liyenera kukhala loyenerera kotero kuti limapereka zokhutira zokwanira kuti osewera atengeke, popanda kupereka zambiri kuti asagule masewera onse, kungokwanira pa gawo laulere. Izi zikhoza kutanthauzira kutsogolo kwa masewerawo ndikupanga mbali zosangalatsa kwambiri za masewera kuti akhale mu gawo laulere. Zomwe pamapeto pake zimakhala ngati zimadzutsa funso labwino - ngati wogwiritsa ntchito akuyenera kugwira ntchito kuti apange masewera ake kuti athandize kusewera ndalama, bwanji osangopanga maseŵera osasangalatsa?
Ndipotu, chifukwa chomwe masewera ambiri omwe amathandizidwa ndi othandizira ambiri samapereka mwayi wochotsa malonda a IAPs chifukwa chakuti amasintha molakwika kotero kuti nthawi zambiri sagwiritse ntchito khama. Iwo ndi ofunikira kwambiri ngati njira yotonthoza othamanga omwe angakhumudwitsidwe ndi kusamveka kwawo kusiyana ndi phindu lililonse lachuma, nthawi zambiri osewera amafuna kuti mtengowu ukhale wotsika.

Palinso zifukwa zoti maseŵera a freemium akhalepo

Kotero pamene iwo ali osowa, ndipo omanga kawirikawiri alibe chifukwa chochepa chochitira izo, bwanji masewera ena a freemium alipobe? Kawirikawiri zimakhala zosagwirizana ndi ndalama. Nthaŵi zina ndizo zabwino zokhazokha zomwe zimawonetsa izi ngati chitsanzo cha bizinesi chowonda kwambiri. Kapena pali otukuka amene amaopa piracy pa Android, ndipo kotero akufuna kupereka mfulu kwa makasitomala angayesedwe. Ndipo chitsanzo cha bizinesi chikugwira ntchito kwa makampani ena omwe amayesera kuchigwiritsa ntchito! Chinthuchi ndi chakuti zili ndi zovuta zambiri, ndipo pali zikhumbo kuti wina aliyense agwiritse ntchito mtsogolo. Ndiye n'chifukwa chiyani Super Mario akuthamanga? Ndi bwino kupenda zonsezi pamwambapa. Nintendo ndizosiyana ndi malamulo pafoni. Pokemon Pitani kupita ku chiwerengero chimodzi pa pulogalamu ya m'manja imasungira pafupi nthawi yomweyo. Ofufuza akuganiza kuti Super Mario Run ingathe kuponyedwa nthawi zoposa biliyoni imodzi. Zoona, ngati masewerawa ndi otchipa kuti mutsegule, monga $ 2.99, ndipo mutembenuzidwa pang'ono, mwina simungapange mtundu wa ndalama zomwe Pokemon GO amapanga mwezi. Koma monga njira yopezera khalidwe lodziwika kwambiri la Nintendo kufika pa foni iliyonse yomwe ilipo, ndi chizindikiro chakuti Nintendo sali kunja kuti apange maseŵero ofanana osewera monga aliyense. Komanso, masewerawa angakhale njira yomwe Nintendo angapitsidwire-kulimbikitsa maudindo awo amtsogolo kudzera mu malonda a pulogalamu. Kachiwiri, ngati Nintendo akufuna kuonjezera ndalama zomwe angapeze kuchokera ku Super Mario Run, iwo amapita ndi maofesi osasewera. Koma mwa kupita freemium, pali mapindu omwe amabwera nawo kuposa mzere wawo. Ndicho chifukwa freemium sichichotsa - zimakhala ndi mphamvu zopezera maulendo ambirimbiri okhudzidwa ndi ndalama zochepa zogulitsa, kapena ndalama zochepa kuti maseŵerawo akhale osasintha kapena malingaliro chabe. Apo ayi, kulipidwa kapena kumasewera ndiko kusunthira bwino kwa omanga. Ndipo ngakhale kuti freemium ndi yabwino kwa osewera, chitsanzo cha bizinesi chimene sichikhalitsa kwa olenga sichithandiza kwa osewera ngakhale.