01 pa 10
Malangizo Aakulu Amalonda pa Twitter
Ngakhale makampani ambiri ngakhale makampani a amayi ndi aphuphu akufulumira kuti alowe nawo malonda pa Twitter , ambiri akuwona kuti njira yovuta yomwe malonda awo a Twitter akulipira basi.
Vuto, molingana ndi ogwiritsa ntchito Twitter , ndi kusefukira kwa t-one-dimensional titolo malonda malonda popanda kugwirizana kwenikweni pakati pa bizinesi ndi otsatira ake.
"Anthu sali pa Twitter kuti adzalengezedwe," anatero Nathan Mathews, katswiri wa malo ochezera a pa Intaneti a Kuru Footwear, kampani yogwiritsa ntchito nsapato ku Salt Lake City, Utah.
"Anagwirizana ndi Twitter kukhala mbali ya kukambirana kwakukulu komwe kudutsa malire, mafuko, zikhalidwe, ndi zipembedzo."
Masiku ano, Mathews akuyendayenda.
Kwa otsatira a Kuru pa Twitter, zokambirana zomwe Mathews amalalikira ndizo zomwe mafilimu awo a pa Intaneti akuyembekezera kuchokera ku bizinesi.
Chofunika kwambiri ndikutumizira makasitomala mwamphamvu, ngakhale pa sing'anga monga Twitter, Mathews akuti.
"Kumbukirani, ngati kasitomala ndi chomwe chiri chofunikira kwambiri, ndiye nthawi iliyonse yomwe timayanjana nawo, kaya ndi oyembekezera kapena kasitomala wamakono, ndikofunika kuti tiwathandize ndi mfundo zoyenera kwa iwo."
Wokonzeka kuyamba Twitter kugwiritsa ntchito makasitomala anu? Khulupirirani kapena ayi, kugwiritsa ntchito Twitter popanga bizinesi yanu sikovuta monga momwe zingakhalire, ndipo nthawi yothandizira ndalama ingakhale yochepa kuposa momwe mukuganizira.
Pitirizani kuwerenga kuti muphunzire njira zamalonda za Twitter zomwe taphunzira kuchokera ku bizinesi kuchokera ku gombe kupita ku gombe, ndi ngakhale kudutsa nyanja.
02 pa 10
Ayi. 1: Khalani Wofufuza Bwino ndi Twitter Content
Titan Zamalonda, Chicago, Ill. (@titancommercial)
Mukufuna kumanga bizinesi yanu monga katswiri pa Twitter ? Kwa Titan Zamalonda, mawu amodzi tsiku ndi tsiku adatulutsa zotsatira zosangalatsa za bizinesi pa Twitter.
Emwe VanderBeek, yemwe ndi mkulu wa malonda a Titan Commercial, omwe amagulitsa katundu wogulitsa malonda ku Chicago, Ill, anati: "Tidakonza njira zoti tigwirizane ndi otsatira, ndipo njira imodzi yomwe timaganizira inali kukhala ndi" Titan Word of the Day ".
Tsiku lililonse, VanderBeek amatha pafupifupi theka la ora akuyang'ana zofalitsa kuti afufuze zochitika pamsika, kutsegula ma tweets kwa otsatira awo Twitter ndi nkhani zosangalatsa komanso mbali yotchuka ya "Mawu a Tsiku".
Ndalama yochepa yachitukuko, VanderBeek akuti, sakhala ndi mwayi waukulu kwambiri ngati Titan Commercial imadziwika ngati katswiri pa Twitter, koma nthawi zonse anthu omwe akutsatira amatsatiranso ma tankhani a Titan.
Pogwiritsa ntchito zochititsa chidwi, chiyembekezo ndi otsatira a Twitter ndipo anthu okondweretsa kugula kapena kugulitsa katundu adzakumbukira "Titumikizano" a Titan, VanderBeek adanena.
"Kutembenuka konse komwe kuli ndi kasitomala ndi kopindulitsa - kotero Titan ankafuna kufikitsa pa Twitter kuti alole anthu kukhala okhudzana ndi chizindikiro chathu ngakhale kuti sitingachite nawo bizinesi panthawiyo."
03 pa 10
Ayi. 2: Perekani Zabwino Kwambiri Pogwiritsa Ntchito Makasitomala, Sungani Mayankho
Hummus Bros, London, UK (@hbros)
Mukufuna njira yabwino yowonetsera malingaliro a makasitomala ndikupereka chithandizo chabwino kwa makasitomala?
Amalonda pa Twitter ayenera kuyang'anitsitsa chitsanzo cha Hummus Bros ku London, kumene mbale yabwino ya hummus ndi kusankha kwanu ng'ombe, nkhuku, nyemba zina ndi zina zina sizinthu zokhazokha zomwe odyera akudya.
Ogwirizanitsa, otchuka ndi ophunzira, masewera owonetseramo masewero, makampani opanga mafilimu ndi akatswiri, posachedwapa adawonjezera Twitter ku mndandanda wazomwe akudya zomwe odyera amagwiritsira ntchito popempha makasitomala, akuti Christian Mouysset, wa Hummus Bros.
Chotsatira chake, akuti, sichinali chokoma ngati kampani ikudutsa maola atatu pa sabata ndikuyang'ana zomwe zinachitikira abambo ku Holborn, Soho ndi mtima wa chigawo chachuma cha London.
"Tikamapatula nthawi yoti tiyankhe makasitomala omwe adandaula ndikukhala ndi nthawi yofotokozera zomwe tidzachite mosiyana kuti tipewe zolakwa zomwezo," Mouysset adanena, "makasitomalawa adzalankhula ndi anthu ambiri mozama za zomwe akumana nazo."
Nthawi yamalonda, komabe, ikuwoneka ngati njira yabwino yopambana.
"Amalonda ku London nthawi zambiri amadabwa ndi msinkhu wa utumiki ku Hummus Bros," adatero Mouysset. "Iwo amayamikira kwambiri kuti timatenga nthaŵi yowafufuza."
04 pa 10
Ayi. 3: Pemphani Maofesi a Job ndi Kugwira Ntchito Ogwira Ntchito Mwakhama
MD Njira (@mdpathways)
Mukufunikira kulemba antchito atsopano pa bizinesi yanu? Kwa MD Njira, malonda a ntchito zachikhalidwe za anthu omwe akugwira ntchito mwakhama pa Twitter wakhala ntchito yochititsa chidwi polemba malo ochezera a pa Intaneti.
Wofalitsa mavidiyo okhudza mavairasi okhudza ma ARV omwe akufuna kuti adziwitse okha, MD Wayangoyamba kumene kubwereza mauthenga a zaumoyo pa Twitter, Mtsogoleri wadziko lapansi Danny Gutknecht.
Ngakhale Gutknecht akuvomereza kuti aphungu adakali pa Twitter kuti agwire ntchito, adanena kuti kuthekera kwake kuli kofunika kwambiri popanga odwala.
"Kulembetsa akatswiri apamwamba a zamaphunziro ndi apamwamba kwambiri ndizolemba, ndipo Twitter akhoza kuthandizira pa ndondomeko imeneyi," adatero. "Twitter ikugwira ntchito bwino kuti udziwitse, [koma] msinkhu wophunzitsira umapereka zomwe munthu akuvomereza pa Twitter."
Chabwino, Gutknecht akuti ndemanga yochokera polemba mwayi wa ntchitoyi ndi yabwino, ndipo magalimoto ku maulendo a webusaiti ya MD Njira ikukula.
Choipa kwambiri, kupempha ntchito zotseguka kwa malonda pa Twitter akhoza kugunda kapena kusowa.
"Twitter ndi nkhani yowopsya pakalipano ndipo tidzakhala ndi umboni wochuluka komanso nthawi yambiri kuti tidziwe momwe mungagwiritsire ntchito Twitter," adatero.
05 ya 10
Ayi. 4: Funsani Zopempha ndi Kuwonetsa Mbiri ya Kampani Yanu
RFP Database, Northampton, Mass. (@rfpdb)
Mukufuna kukakamiza bidamu kuti mugwire ntchito? Kuchokera mu 2004, malonda atembenukira ku RFP Database kuti apemphe zopempha. Koma, pamene RFP Database yasintha mwamsanga, posachedwa ntchito yawo ya Twitter yomwe idakhazikitsa ndi pulezidenti David Kutcher anasangalala.
Nthawi zonse RFP Database kasitomala atumiza pempho pempho, pempho ndi auto-tweeted ku akaunti yawo Twitter, pamene zokambirana adzakhala pa webusaiti wa kampani zaka zaka zapita; Chotsatira, Kutcher adati, ndi omvera, omvera nthawi yomweyo monga kale.
Koma, chinsinsi chenicheni cha kupambana kwa RFP ndi kudzera mwa zochitika zogwirizana ndi anzawo zomwe zimachitika pa Twitter tsiku lililonse.
"Twitter ndi gwero lalikulu la zokhutira, ndipo njira yabwino yopititsira patsogolo zokhudzana ndi chiwerengero chathunthu," adatero.
"Koma chomwe chiri chabwino kwambiri pa Twitter ndi khalidwe la retweeting , nthawi yomweyo munthu wina atenga zolemba zanu ndikuzibwezeretsanso kwa otsatira awo."
Kupyolera muzoloŵezi wokhazikika wa retweeting ndi ophunzira a RFP, Kutcher amati magalimoto pamalowa akuwonjezeka mwadzidzidzi ndipo apanga phindu lenileni kwa kampani ndi makasitomala awo.
"Ife tawalimbikitsa khalidweli chifukwa zikanangokupangitsani kukhala ofunikira kwa otsatira anu ngati mutangowadziwitsa za $ 250,000 polojekiti yokonzanso webusaitiyi ndipo iwo amangowoneka kuti akupanga webusaiti," adatero.
"Zonsezi zitagwirizanitsidwa zimatipanga ife katswiri wodziwika pa nkhaniyo ndikuwonjezera kufunika kwa malonda athu."
06 cha 10
Ayi. 5: Akuyembekezera Otsatira atsopano ndi Tsamba lofufuza pa Twitter
Timbury, Central New Jersey (@timbury)
Kutsatsa kugwa pansi? Pamene mukufunika kuwunikira makasitomala atsopano, Twitter ndi njira yabwino yopezera makasitomala atsopano, malinga ndi Tim Kissane, yemwe amatsatsa Timbury Web Hosting ku New Jersey.
Tsiku lililonse, Kissane akuti akuyang'ana Twitter kuti azitha kugwiritsa ntchito mauthenga ofunika kwambiri pa webusaiti yogwiritsa ntchito webusaiti ya Hootsuite. Mawu oterewa akuphatikizapo "kukambitsirana kwa intaneti," "wolandiridwa," "wolandira," ndi "hosting hosting."
Kissane ndiye ma tepi kawiri kapena katatu patsiku kwa ogwiritsa ntchito pogwiritsa ntchito kufufuza, kupereka zokhudzana ndi bizinesi yake kapena mayankho ku mafunso awo otumizidwa pa Twitter.
"Ndimayang'ana Twitter tsiku lonse, tsiku ndi tsiku, ndikuchita ntchito ina," adatero. "Pafupifupi makasitomala onse omwe ndakhala nawo adapezeka pa Twitter."
Ngakhale kuti malonda ena akuthandizira pa Twitter, Kissane adakumbukira nthawi zambiri za "malingaliro" a malonda pa Twitter ndipo akuti malonda ayenera kupewa kupezeka mopitirira malire pogwiritsa ntchito akaunti zawo.
"Ngakhale sindingagwiritse ntchito bots kapena magalimoto [mauthenga enieni], ndataya ochepa omwe akuganiza kuti ndikuwapaka mankhwalawa," adatero Kissane.
"Sindinatumize uthenga wapadera kapena kuyankha pokhapokha ngati wina wakufunsani zambiri kwa munthu wothandizira, kapena akunyansidwa ndi omwe akuwakonda."
07 pa 10
Ayi. 6: Gwiritsani Zithunzi Kuti Muuzeni Nkhani Yanu, Gulitsani Zamtundu
Kristen Stein Fine Art, Philadelphia, Penn. (@kristensteinart)
ndi Kilwin's, Jacksonville, Fla. (@kilwins)
Kodi malemba 280 pa Twitter sakukwanira kugulitsa bizinesi yanu? Kwa malonda pa Twitter , zithunzi ndi njira yabwino kwambiri "yosonyezera ndi kuuza" otsatira anu Twitter, akuti Kristen Stein, CEO wa Kristen Stein Art.
Monga wojambula ndi zodzikongoletsera, Stein adapeza mtundu wokonzanso zinthu pa Twitter kuchokera kwa ojambula anzake ndi ogula omwe amasangalala ndi ntchito yake. Pogwirizana ndi ntchito zake zatsopano pa Twitter, Stein akuti magalimoto ndi malonda adalumphira mwachangu ngati otsatira otsatira retweet Kristen Stein Art wokhudzana ndi otsatira awo.
"Ndaona kuwonjezeka kwakukulu kwa owerenga pogwiritsa ntchito Twitter ndipo ndalandira zopempha kuchokera ku mawebusaiti ena kuti ndibwezere zithunzi za zinthu zanga kapena zomwe ndapereka m'mabuku a blog," adatero Stein. "Ndalandilapo makina ochepa okhudza zojambulajambula ndi mauthenga omwe amapezeka chifukwa cha Twitter."
Mogwirizana ndi Google Analytics, 33 peresenti ya magalimoto kupita ku sitolo ya Stein pa intaneti tsopano imachokera ku malo ake ochezera a pa Intaneti, kuphatikizapo ma tweet otumizidwa pa Twitter.
Koma, pamene Stein amatha kugwiritsa ntchito magalimoto apamwamba pa intaneti, Camille Gregg wa Kilwin's, chokoleti, ayisikilimu ndi sitolo yamakono ku Jacksonville, Fla., Akuwonetsa kuti amalonda a njerwa ndi matope amatha kuona zomwezi Twitter pamasitolo awo ndi malonda .
Tsiku lililonse, monga sitolo ikukonzekera zokometsera za ma carme ndi zinthu zina, Gregg, malonda ogulitsira malonda ndi mtsogoleri wa PR, ma tepi zithunzi za maswiti atsopano akutuluka kunja kwa khitchini pamodzi ndi mwapadera a tsikulo. Zithunzizo ndi zozizwitsa ndipo zakhala zikuyambitsa, adanena.
Mu ola limodzi, "Sweet Tweets," monga Gregg adawagwiritsira ntchito, amapereka mauthenga ambiri , atchulidwa , komanso abwino koposa, kuyenda mumsewu wa Kilwin wodzala ndi zokoma.
"Ife tikuzindikira kulumpha," Gregg akunena. "[Twitter] ndi njira yokondweretsa komanso yogwira ntchito yogulitsa ndi kugawana zambiri zokhudza katundu wathu ndi mautumiki, [ndipo] imapangitsa kuti zinthu zikhale zabwino."
08 pa 10
Na. 7: Malo Ambiri Amalonda? Pitani Kumalo ndi Twitter
Camp Bow Wow, Boulder, Colo. (@campbowwow)
Kodi ndiwe bungwe kapena bizinesi yomwe muli malo ambiri? Ngati muli ngati Camp Bow Wow, imodzi mwa ndalama za America zosamaliritsa zokolola zazing'ono, Twitter ikhoza kukhala njira yabwino yoperekera ndondomeko yeniyeni komanso yaumwini monga kampaniyi yaphunzira. Palibe mafupa pafupi nazo!
Pokhala ndi Twitter posachedwa (ngakhale kale kuposa Oprah, quips Heidi Ganahl, CEO ndi Wachiyambi wa Camp Bow Wow), kampaniyo yapindula ndi nkhani zapanyumba, kupereka mwayi wapadera kwa makasitomala, mauthenga komanso zithunzi ndi nkhani kuchokera kwa makasitomala okhutira ndi ziweto zawo.
"Malingaliro ochokera kwa makasitomala athu akhala aakulu," adatero Ganahl. "Ife timakhala moyo chifukwa cha maulendo awo okhudza momwe akutsitsira zithunzi zawo pa Camp, zithunzi zojambula zithunzi kuchokera ku Camper Cams, ndikutanthauzira mau athu ponena za ife. Ndi umboni wotere wa momwe amakondera mtundu wathu ndikuwone ngati gawo la moyo wawo. "
Kuwonjezera pa kupereka makamera a pa intaneti pafupipafupi (kapena "Camper Cams"), makasitomala a Camp Bow Wow abwera kudzayembekezera kuti kampaniyo idzagogomezera kwambiri zamakono zamtsogolo. Twitter, Ganahl akuti, ndizosiyana.
"Cholinga chathu cha makasitomala ndi teknoloji savvy ndipo akuyembekeza kuti tidzakhale pampando uliwonse," adatero.
09 ya 10
Ayi. 8: Thandizani Mzinda Wanu, Ulendo Wolimbikitsa ndi Maiko Akhazikika pa Twitter
The Jacksonville Chamber of Commerce, Jacksonville, Fla. (@JaxChamber)
ndipo Pitani ku Jacksonville, (@visit_jax)
Mukufuna kuthandizira mzinda wanu, kumanga zokopa alendo ndikukonzekera zachuma? Chamber of Commerce Jackson and Visitors Jacksonville atenga Twitter kuti athandizire malonda am'deralo ndi zokopa alendo.
Kuwonjezera pa zokopa zamalonda ndi zokopa alendo, nkhani zonse za Twitter zakhala njira yabwino yothandizira malonda apanyumba, kuwonetsa mabetcha abwino, makampani odziwika ndi zina zambiri.
Chotsatira chake chimakhala chitsimikizo chokhazikika cha zinthu zonse Jacksonville, ndi chitsimikizo cha zomwe zikuwotcha kumzinda kwa alendo ndi alendo.
10 pa 10
No. 9: Chofunika Kwambiri Ndi Kukondwerera pa Twitter
Zakudya Zotentha za Gary West, Jacksonville, Oreg.
Komabe simunapezepo kunja kwa dziko lino Twitter niche ya bizinesi yanu? Kwa Gary West Smoked Meats, kampani ya nyama ya Oregon yomwe imadzipangira pa mphoto yake, kulumphira ku Twitter kunapatsa mpata wokwanira wosangalala ndi kupeza malo padziko lonse lapansi.
Lowani "Gary West ali kuti?", Masewera atsopano omwe amagwiritsa ntchito ku Twitter omwe amachititsa chidwi kwambiri ndi malo omwe amachititsa chidwi amatha kuwatsogolera ku Gary West kwambiri kuti adziŵe kuti zinthu zomwe kampaniyo idzapitilire.
Tayamba kutambasula ku Golden Gate Bridge ku California ku Innsbruck, Austria, Caleb LaPlante wa Gary West akuti masewera ayamba kutenga moyo wawo wokha, monga momwe ogwiritsa ntchito Twitter akudziŵira kampaniyo - ndi masewerawo.
"Tikufikira makasitomala omwe alipo kale, ndipo ogwiritsa ntchito Twitter omwe sanamvepo za ife kale akupeza masewerawa komanso atakhala nawo kwa nthawi yoyamba," adatero.
"Mayankho amphamvu kwambiri athandizidwa ndi makasitomala omwe akufunitsitsa kuti azitenga nawo limodzi paulendo wawo. Ndikuganiza kuti ndiri ndi zithunzi 50 kuchokera kudziko lonse lapansi komanso US kale."
LaPlante akuti mbali yovuta kwambiri ikubwera ndi zizindikiro zogwirizana ndi zithunzi zambiri za Gary West komwe kuli malo akutali komanso osasangalatsa.
"Ndizovuta kuposa momwe mungaganizire!" LaPlante anadabwa. "Makasitomala athu adatsimikizira kuti ndizovuta kwambiri, choncho tikufuna kukhala otsimikiza kuti tipeze vuto lalikulu.
Kuyambira kutsegula masewera otsirizawa, Gary West adapatsa mphoto zisanu zokhala ndi mphodza yotchedwa jerky swag. Kampani ikuyembekeza kupititsa patsogolo masewerawo kamodzi pamlungu mu 2010.