Phunzirani momwe mawu ofunikira amakhudzira SEO ndi malo ogwiritsira ntchito mu HTML
SEO, kapena Search Engine Optimization , ndi chinthu chofunika kwambiri komanso chosamvetsetseka pa intaneti. Chofufuzira injini yowonjezera mwachiwonekere ndi chinthu chofunika kwambiri kuti pakhale malo aliwonse omwe angapambane. Mukufuna munthu amene akufufuza zomwe zikugwirizana ndi zinthu kapena ntchito zomwe kampani yanu ikupereka kuti mupeze webusaiti yanu, chabwino?
Izi zimakhala zomveka, koma kugwiritsira ntchito machitidwe a SEO mwatsoka kumatseguka ndi kuponderezedwa bwino, mwina ndi akatswiri omwe amatha nthawi yayitali omwe sakhala athanzi pazochitika zamakono ndi makampani abwino kwambiri, kapena ojambula ojambula omwe akuyenera kutenga ndalama zanu kuti mutengere ntchito zomwe zingathe kuvulaza, m'malo mothandizira, webusaiti yanu.
Tiyeni tiwone zomwe ndizofunikira pazithunzithunzi, kuphatikizapo momwe angathandizire webusaiti yanu ndi zomwe muyenera kupewa.
Kodi mawu a HTML ndi chiyani?
Mwachidule, mawu ofunika mu HTML ndi mawu omwe mukuwunikira pa tsamba la intaneti . Ndiwo mafupipafupi omwe amaimira zomwe tsambalo liri. Awa ndi mawu omwe wina angapangire injini yosaka pofuna kupeza tsamba lanu.
Kawirikawiri, mawu achinsinsi a HTML amapezeka ngati mukufuna kuti akhalepo kapena ayi. Mawu achinsinsi ali chabe malemba ngati malemba ena onse, ndipo pamene injini yowunikira imawona tsamba lanu, ikuyang'ana palemba ndikuyesa kupanga chisankho chokhudza zomwe tsamba ili likukhudzana ndi zomwe akuwona. Imawerenga zomwe zili patsamba lanu ndikuwona mawu ofunika omwe ali mulembawo.
Njira yabwino yogwiritsira ntchito mau achinsinsi ndikutsimikizira kuti mwachibadwa amawaphatikiza pa tsamba lanu. Inu simukufuna kudutsa ichi, komabe. Kumbukirani, zolemba zanu ziyenera kulembedwa kwa anthu , osati kufufuza injini. Mawuwo ayenera kuwerenga ndi kumva mwachirengedwe komanso osagwirizanitsidwa ndi mawu amodzi omwe angathe. Sikuti kugwiritsira ntchito mawu achinsinsi, otchedwa keyword stuffing , kumapangitsa kuti sitelo yanu ikhale yovuta kuwerenga, koma ikhozanso kutsegula tsamba lanu ndi injini zofufuzira kuti webusaiti yanu imakankhira mwakuya mu zotsatira za injini yafufuzidwe.
Metadata mu HTML
Mukamva mawu achinsinsi pa webusaiti, ntchito yowonjezereka ndi monga metadata. Izi ndizoganiziridwa ngati chizindikiro cha meta ndizolembedwa mu HTML monga chonchi:
Majini lero samagwiritsira ntchito mawu achinsinsi meta muzochita zawo zapamwamba chifukwa akhoza kuchitidwa mosavuta ndi wolemba pepala. Mwa kuyankhula kwina, olemba masamba ambiri amagwiritsira ntchito kuyika mawu osasintha mwachinsinsi mawu, ndikuyembekeza kuti tsamba lidzakonzedweratu kwa mawu (omwe amadziwika kwambiri). Ngati mukuyankhula ndi wina za SEO ndipo akukamba za mawu a meta kukhala ofunikira, mwina sakukhudzana ndi zochita zamakono!
Ndemanga: Yambiri Yofunika HTML Meta Tag Kuposa Keywords
Ngati mutha kuphatikiza ma metadata pamasamba anu, samanyalani mawu achinsinsi ndipo mmalo mwake mugwiritse ntchito meta yotsatila . Izi ndi metadata zomwe pafupifupi injini yonse yofufuzira imagwiritsira ntchito kufotokoza tsamba lanu la intaneti mumakalata awo. Sizimakhudza rankings, koma zimakhudza zomwe munthu amawona pamene mndandanda wanu ukuonekera. Zowonjezera zowonjezerazi zikhoza kutanthawuza kusiyana kwa kasitomala akudutsa pa tsamba lanu kuti mudziwe zambiri kapena za wina.
Mafanizo a HTML ndi injini zafukufuku
Mmalo modalira pa mawu ofunika a meta tag, taganizirani za mau achinsinsi pa tsamba lanu la intaneti . Awa ndi mawu omwe injini zofufuzira zidzagwiritsire ntchito kufufuza zomwe tsambalo likukhudzana, ndipo motero pamene ziyenera kuwoneka mu zotsatira zawo zosaka. Choyamba lembani zinthu zomwe zingakuthandizeni , kenako yang'anani pa kukonza injini kuti musakwaniritse zomwe zili ndi mawu omwe mukuyang'ana pa tsambali.
Mmene Mungasankhire Keywords la HTML
Pamene mukusankha mawu achinsinsi a webusaiti, muyenera kuyamba kuganizira mawu amodzi okha kapena lingaliro lalikulu pa tsamba la intaneti. Sizifukwa zabwino kuyesa kukonza tsamba limodzi la webusaiti pazinthu zosiyanasiyana, popeza izi sizingasokoneze injini zowonjezera koma makamaka owerenga anu.
Njira imodzi yomwe ingawoneke ngati yopambana koma imagwira ntchito m'malo ambiri ndi kusankha "mchira". Awa ndiwo mawu ofunika omwe samalandira zambiri zamtundu wamfufuzidwe. Chifukwa chakuti sali otchuka kwambiri ndi ofufuzira, iwo sali okonda mpikisano, ndipo n'zotheka kulongosola pamwamba powafunafuna. Izi zimapeza malo anu akuwonetserako ndipo mumakhulupirira. Pamene malo anu amapeza kukhulupilika, adzayamba kukhala apamwamba kuposa mawu otchuka.
Chinthu choyenera kudziwa ndikuti Google ndi injini zina zofufuzira zimakhala zabwino kumvetsetsa zizindikiro. Izi zikutanthauza kuti simusowa kuphatikiza kusiyana kulikonse kwa mawu ofunika pa tsamba lanu. Google nthawi zambiri amadziwa kuti mawu ena amatanthauza chinthu chomwecho.
Mwachitsanzo, mungathe kukonza tsamba kuti muwone "mold mold", koma Google amadziwa kuti "kuchotsa nkhungu" ndi "mold mold" amatanthauza chinthu chomwecho, choncho tsamba lanu likhoza kukhala lofanana ndi mawu atatu ngakhale ngati 1 Zina mwazomwe zili patsambali.
Zowonjezera za HTML Keyword ndi Zida Zina Zofunikira
Njira ina yodziwiritsira mawu achinsinsi mu HTML ndi kugwiritsa ntchito jenereta yamtengo wapatali. Zida zamakono zambiri zidzasanthula tsamba lanu lazithunzithunzi ndikukuwuzani nthawi zingapo zomwe zimagwiritsidwa ntchito pa tsamba lanu. Izi zimatchedwa kuti "Keyword". Onani mawonekedwe ofunikira azinthu zomwe ena akugwiritsa ntchito pa intaneti.