Mapulogalamu Opatsa Mauthenga Amapereka Mpata, koma Malamulo Akupangidwanso
Mapulogalamu a mauthenga tsopano akufika omvera akulu kuposa nsanja iliyonse.
Chikhalidwechi chinayamba kumapeto kwa chaka cha 2015. Business Insider, webusaiti yamakampani ndi chitukuko chapaulendo, adatulutsa fayilo poyerekeza ndi magalimoto ku malo akuluakulu owonetsera mavidiyo - Twitter, Facebook, LinkedIn, ndi Instagram - ku mapulogalamu akuluakulu a mauthenga anai, gulu lomwe likuphatikizapo WeChat, Viber, Whatsapp ndi Facebook Messenger. Chotsatiracho chinapangitsa kuti mitu ikhale yochuluka: 2015 idzakumbukiridwa ngati chaka pamene magalimoto kumapulogalamu a mauthenga apamwamba kuposa apamtunda. Ndipo, ikukulabe.
Pali pafupifupi mabiliyoni atatu ndi kuwerengetsa ogwiritsa ntchito pamwezi pamagwiritsa ntchito mauthenga. Ndipo pamene zikuwoneka kuti malonda ayamba kuzindikira ndi kupeza phindu kuchokera pa malo ochezera a pa Intaneti, kukopa kwa mapulogalamu a mauthenga monga malo ogwirizanitsa ndi omvera ambiri ndi okongola kwambiri osanyalanyaza. M'malo osungirako zamakono a lero, komwe makampani akukakamiza ogulitsa pamodzi ndi makampani opanga mafilimu, otchuka, ndi malonda a kukula kwake, mwayi wofikira omvera akuluakulu, achinyamata, ndi amsitomala ndiwo omwe akuwoneka okongola. Takulandirani kumayambiriro kwa malonda okhudzana ndi mapulogalamu a mauthenga.
Kodi makina amagwira ntchito bwanji ndi mapulogalamu a mauthenga?
Mapulogalamu monga Line, Kik, Viber ndi ena amapereka mwayi wambiri wa ma brand. Njira zingapo zomwe anthu amagwiritsa ntchito pogwiritsa ntchito makasitomala awo pa mapulogalamu a mauthenga ndi awa:
- Kutumikira kwa Mnyamatayo: Mauthenga ndi malo owonekera poyankha mafunso ndi kuthetsa mavuto kwa makasitomala mu nthawi yeniyeni komanso mosavuta
- Maofesi Otsogolera : Zambiri zamagetsi zikugwiritsa ntchito mauthenga a mauthenga kuti apereke malingaliro apadera, kapena kuchotsera padera, zomwe zimatsogolera kutsogolera malonda pa malonda a mtunduwo. Chizindikiro chingathenso kulenga digito, monga zojambula kapena masewera, zomwe zingagulitsidwe mwachindunji kupyolera mu pulogalamu
- Kuwonetsa Zokhutira : Lingaliro la kupereka zosangalatsa kwa makasitomala sizatsopano - ndi mapulogalamu a mauthenga ali ndi njira zosangalatsa zouza nkhani, kuwonetsa katundu ndi kuyankhulana
Mwachidule, mapulogalamu a mauthenga tsopano ali ndi zochuluka zedi ndipo amapereka njira zoterezi zogwirizanirana ndi omvera olakalaka, kuti mikhalidwe iyenera kuvomereza mapulaneti atsopanowa, kapena ochulukirapo, kusiyana ndi omwe ali ndi malo ochezera a pa Intaneti. Mankhwala ambiri akungoyamba kumvetsa maluso omwe amalonda amapereka. Zina mwazitsogolere, komabe, zatha kale. Tiyeni tiwone zitsanzo zingapo.
Amazon pa Line
Mkulu wamagetsi a Amazon wasintha nthawi yokonza sitolo pa Line, pulogalamu ya mauthenga ndi ma 200M mwezi uliwonse, ogwiritsira ntchito omwe amagwiritsa ntchito makamaka ku Japan, Thailand, Taiwan ndi Indonesia. Chipulatifomu, chomwe chinatsegula zitseko zake kuntchito yachitatu mu March 2016, chinali chimodzi mwa oyamba kuti alowetse anthu opanga kunja kupanga mapepala oti azigwiritsa ntchito pulogalamuyi. Ziphuphu, zomwe ziridi mapulogalamu omwe "amayesa kukambirana," ndi njira yofunika yomwe mabungwe ndi mabungwe ena akuyanjana ndi anthu pa mapulogalamu a mauthenga. Mukangotsatira nkhani ya Amazon pa Line, mumakhala ndi nkhani zomwe zili ndi zinthu zomwe zimakhala zosangalatsa zomwe zingagulidwe ku malo (mowona utawaleza unicorn mug !!) komanso zithunzi zomwe zimasonyeza "moyo" wa Amazon Wogwiritsa ntchito - monga ma bokosi a Amazon omwe akuyembekezera kuti atsegulidwe. Ndipo ziweto. Zinyama zambiri zokongola zikusewera ndi, mkati mwake, Amazon mabokosi. Mukamatsatira Amazon, mumalandiridwa ndi uthenga, zomwe zimakupangitsani kuti muyang'ane pawindo la mauthenga a Amazon lomwe likugwirizana ndi Zotsatira za Tsiku, Free Apps ndi Masewera, Prime Video, ndi Prime Music.
Zogwirizana zonse zimapita kumalo osungirako a Amazon ndipo zimathandiza wogwiritsa ntchito kugula / kusinthasintha. Pakadali pano, Amazon salola mauthenga omwe amachokera kwa otsatira, mauthenga amagwiritsidwa ntchito ku Amazon kuti apereke mauthenga.
Benefits to Amazon :
- Amagula zinthu zogula
- Amapanga mgwirizano weniweni ndi makasitomala omwe alipo komanso omwe angathe
- Imalimbikitsa kugwiritsa ntchito zomwe zimapindula ndi mamembala mwa kupereka mosavuta nyimbo ndi mavidiyo oyambirira
H & amp; M pa Kik
Yakhazikitsidwa ku Canada mu 2009, Kik imakhala ndi mamembala oposa 80M pamwezi, ogwira ntchito ku North America. Ambiri ogwiritsira ntchito pulogalamuyi - oposa 80% - ali pakati pa zaka zapakati pa 13-24, kupanga nsanja malo okongola omwe akuyang'ana kulumikizana ndi Generation Z. Chitsanzo chabwino ndi wogulitsa mafashoni padziko lonse, H & M. Pitani ku "Botshop" ku Kikiti ndipo mutha kuyambitsa kukambirana ndi chatting ya mtunduwu, omwe ntchito yake ndi kupereka maonekedwe ndi zovala kuchokera pazofuna zanu. Mudzafunsidwa kuti muyankhe mafunso ena ofunika pa zomwe mumagula (zovala za amuna kapena akazi), komanso musankhe zomwe mumakonda pa zovala zomwe zikuwonetsedwera kuti muzindikire ndondomeko yanu. Kukambitsirana kumakhala kokondweretsa komanso kumagwirizanitsa, ndi kugwiritsira ntchito mafilimu pochita zosangalatsa, komanso kugwiritsa ntchito mafilimu ambiri kuti athetsepo zokambiranazo. Botti ikakhala ndi malingaliro a kalembedwe kanu, mudzasankhidwa kuti musankhe chinthu choti mupange chovala chozungulira - mwachitsanzo, zikwama ziwiri, thumba la clutch, kapena jekete ya denim.
Kuchokera kumeneko, zovala zonse zidzawonetsedwa ndipo mungathe kusankha "Ikani!" "Yesani kachiwiri," kapena tapani "Fufuzani zatsopano" kuti muyambe. Chovala chilichonse chomwe chimaperekedwa chingagulidwe mwa kudutsa, komwe kumatsogolera ku malo a H & M, ndipo mukhoza kugawa chovalacho pa malo ochezera a pa Intaneti. Kuphatikizana kwa mgwirizano ndi H & M chatbot pa Kik ndi njira yosangalatsa yopangira malingaliro apamwamba.
Ubwino kwa H & M
- Amagula zinthu zogula
- Kuwonjezeka kuwonetseredwa powalimbikitsa kugawana nawo mawebusaiti ena
- Zimalimbikitsa mgwirizano weniweni ndi makasitomala omwe angatengeke kudzera mwazovomerezeka
Yambani pa Viber
Viber ndi mapulogalamu a mauthenga omwe amapezeka ku Southeast Asia, Europe, ndi Middle East. Pulojekitiyi imatumizira ogwiritsa ntchito 200M mwezi uliwonse ndipo imakhala ndi Rakuten yomwe imagula ndalama zokwana madola 900M mu 2014. Pali njira zingapo zomwe makina angathe kugwira ntchito ndi Viber. Chifukwa chimodzi, iwo akhoza kuthandizira, kapena kugulitsa, zojambula - mafanizo omwe ogwiritsa ntchito angaphatikizepo mu mauthenga awo - omwe atchuka kwambiri (opanga $ 75M mu ndalama mu chaka chimodzi chokha). Malonda angathandizenso "mauthenga a pagulu" omwe angayambitse kuwonekera kwa chizindikiro ndikuwathandiza kuti agwirizane ndi makasitomala atsopano, komanso kutumiza mauthenga kwa omvera omwe ali nawo padziko lonse lapansi. Starbucks yayenda njira yowongolera, akusankha kupanga zithunzi zosangalatsa zomwe zikuimira chizindikiro cha Frappuccino®. Chotsatiracho chimakhala chokongola kwambiri cha "Starbucks Date", chomwe chimagwiritsa ntchito mafilimu osangalatsa ndipo zimagwira bwino ntchito yoitanira munthu kuti akakumane naye ku Starbucks, ndi robot yokhala ndi ganizo la mutu wake, wodzaza ndi zithunzi za zakumwa zokoma za Starbucks ndi mitima.
Ubwino wa Starbucks :
- Akuwonetsa chizindikiro kwa makasitomala angapo padziko lonse
- Ikulimbikitsa kugawana nawo mtunduwo pogwiritsa ntchito zomangira zaulere
- Amayendetsa malonda ogulitsa pogwiritsa ntchito zosavuta kuti azikambirana
- Amapanga mgwirizano weniweni ndi makasitomala omwe angakhale nawo pothandizira zosangalatsa
Chotsatira ndi chiyani?
Pamene mapulogalamu a mauthenga amapereka mwayi wofikira achinyamata, ogwira ntchito zamakono padziko lonse lapansi, amakhalanso ndi mavuto. Popeza aliyense ali ndi makhalidwe apaderadera, zopangidwa sizimangosankha mosamala zokhazokha, koma zimasankhira zochitika zina pazokha. Izi zimatengera zothandizira, khama, ndi kuyesera. Ndipo ngakhale malonda enieni ochokera ku pulogalamuyi ndi osavuta kuyeza, zina zowonjezera zomwe zimakhala zovuta kuziyeza - monga kuzindikiritsa mtundu, kugawidwa kwa anthu, ndi kufunika kwa nthawi yaitali. Malingaliro a nsanja, iwo sadzakhala ndi chidwi chofuna kulimbikitsa malonda owonetsetsa kuposa momwe akuchitira phindu kudzera pothandizira, kulipiritsa, ndi zinthu zamagetsi monga zojambula ndi masewera. Facebook's Head of Messaging Products, David Marcus, adafotokozera mfundoyi: "Mitsinje ya malipiro yomwe ili pamalipiro siikulu, ndipo tikufuna kufalikira. Amalonda adzafuna kulipira kuti awonetsedwe kapena akulimbikitsidwa - omwe ndi mwayi waukulu kwa ife. "
Monga momwe kutulukira kwa intaneti, ndi malo ochezera a pa Intaneti, kuwonjezeka kwa kutchuka kwa mapulogalamu a mauthenga kumabweretsa mwayi ndi zovuta za ma brand. Malo okongola omwe amafufuzira kufufuza, mapulogalamu a mauthenga angathandize kukhala mgwirizano weniweni ndi makasitomala kudzera m'mitundu yatsopano yamachitidwe. Ngakhale kuti mtengo umene amalonda angachokere ku zoyesayesa zawo sudziwidwanso, ogula adzapindula pamene tili ndi mwayi wolankhulana ndi makampani omwe timakonda m'njira zosiyanasiyana. Yippee ki yay!