Mwachidule pa PPM ya Arbitron poyesa Kumvetsera Chisitatimenti cha Radiyo
The Portable People Meter - PPM kwaifupi - ndi chipangizo chamagetsi chomwe amagwiritsidwa ntchito ndi Arbitron, makampani opanga kafukufuku wofalitsa wailesi, omwe amagwiritsidwa ntchito kukhazikitsa zizoloŵezi zomvetsera m'malo mwa ma wailesi ku United States.
Kodi Zimagwira Ntchito Bwanji?
Malinga ndi webusaiti ya Arbitron:
"Njira zamakono zamakono za Arbitron Portable People Meter zimapangitsa kuti ogulawo azikhala ndi mafilimu ndi zosangalatsa, kuphatikizapo kufalitsa, chingwe ndi satelesi televizioni, padziko lapansi, satelesi komanso ma wailesi pa intaneti komanso malonda a cinema komanso mitundu yambiri ya ma digito.
Zizindikiro zosindikizidwa zili ndi encoded ndi zizindikiro zosadziwika pamene zimayenda kapena zimayenda. Zizindikirozi zimadziwika ndi mapulogalamu omwe angathe kumasulidwa mu chipangizo cha foni kapena kugwiritsa ntchito kompyuta. Mapulogalamu a PPM ali ndi mawotchi oyendetsa, omwe ali ndi khalidwe lopangidwa ndi mavitamini lapadera, omwe amalola Arbitron kutsimikizira kuti ophunzira a PPM akutsatira tsiku lililonse. "
Arbitron anthu omwe amawatcha kuti "panelists" m'misika komwe omvera amafufuzidwa. Kampaniyo imapanga chitsanzo chosavuta mwa kusonkhanitsa otsogolera omwe pamapeto pake amakhala "gulu" - gulu la anthu omwe avomereza kutenga PPM. (Mu njira yoyambirira ya diary ya Arbitron, "gulu" linatchedwa "chitsanzo".)
Maphunziro a PPM amatha masiku 28.
Deta itatha, Arbitron amalemba zowerengera zitatu zomwe anthu amawerengera:
Anthu: chiwerengero cha anthu omwe amamvetsera
Kuwerengera: peresenti ya anthu omwe akufufuza malowa akumvetsera siteshoni
Gawani: peresenti ya radiyo yonse kumvetsera yomwe imapezeka ndi malo enaake.
Mipingo yatsopano ya PPM ndi PPM 360. Arbitron akuti:
Kupanga chipangizo chatsopano chikufanana ndi foni yam'manja ndipo ndi sleeker ndi yaying'ono kuposa mita yamakono. Kuphatikizidwa kwa teknoloji yamakina opanda waya pamtunda kumathetsa kufunikira kwa malo osungiramo zipinda zapakhomo ndi makina olankhulana, kupanga chithunzithunzi chowonjezeka, chokhazikitsidwa ndi a panelist. "