Zagat inayamba mu 1979 ndi Tim ndi Nina Zagat monga kafukufuku wa malo odyera ku New York. Wotsogoleredwa ndi anthu anafutukula ku mizinda yonse ndipo adagulidwa ndi Google , ngakhale kuti adakalibe chizindikiro cha Zagat.
Kampaniyi poyamba inali yowonetseratu kuti mupereke zowonjezera zowonjezera mavesitanti kuposa pepala lapafupi. Iwo anali pa phwando kumene aliyense amadandaula za momwe zosamaliramo zakuderalo zinaliri zosakhulupirika, ndipo lingaliro linapangidwa. Poyamba Zagats anadutsa anzawo. Akulitsa mavoti awo kwa anthu 200 ndipo anasindikiza zotsatira pa pepala lovomerezeka. Kafukufukuyo anafika pang'onopang'ono, ndipo bizinesi yaikulu inayamba kuchitika.
Zotsogolera Zagat
Zagat yotchuka kwambiri ndi mankhwala omwe amasindikizidwa odyera. Malangizo a Zagat anayamba ku New York koma tsopano akuphimba mayiko oposa 100. Kukhala ndi mndandanda wabwino muzitsogozo wa Zagat ukhoza kupanga kusiyana kwakukulu kwa malo odyera otsiriza. Zagat kafukufuku ogulitsa chakudya ndikukonzanso bukuli. Malo odyera aliwonse amapatsidwa ndondomeko yolongosola pulogalamu 30 ndi zinthu monga utumiki, mtengo, zokongoletsera, ndi chakudya. Zakudya zimaphatikizidwanso mu ma indices ndi mndandanda, kotero ogwiritsa ntchito amatha kupeza zosankha mwamsanga pa malo odyera abwino pa mtengo wamtengo wapatali kapena ali ndi zakudya zina.
Zagat imapangitsanso ndalama kuchokera kuzinthu zowonongeka pamisonkhano yapadera, monga misonkhano yachikwati kapena maukwati.
Tsamba la Zagat ndi Community
Kwa zaka zambiri, Zagat ayesera kuchitapo kanthu kuchokera kusintha kuchokera ku pepala lolamulidwa ndi anthu kupita ku magetsi. Anakhazikitsa webusaitiyi ndi maofolomu ammudzi, blog, nkhani zowonetsera pa odyera kwa ogwiritsa ntchito. Webusaitiyi imaperekanso zidole zamasewera, kafukufuku, zochitika ndi zochitika, ndi zina zomwe zimafunika kuti akhale amembala ndi zolimbikitsa kuti athe kutenga nawo mbali pazofufuza zamtengo wapatali zomwe zimapanga mtima wa Zagat. Kupeza kwa Google kunatsegula mamembala kwa aliyense amene ali ndi akaunti ya Google+ .
Chimodzi mwa zabwino kwambiri pa webusaitiyi ndi luso lokhazikitsa mndandanda wazinthu zanu ndi zizindikiro kapena kutsata zomwe omasulira ena amatsatira.
Kuphatikiza pa webusaitiyi, blog, ndi zokambirana, Zagat inayambitsa mafoni apulogalamu ambiri maulendo akuluakulu a smartphone.
Zagat Ndi Lotani Ngati Yelp
Ine ndikudziwa kuti inu mukuganiza izo, ndipo ndinu oyenera ndithu. Zagat ndizofanana ndi mapepala apamwamba a Yelp. Inu mukhoza kunena kuti Yelp ndizofanana ndi zomwe Zagat zikanakhala popanda mbiri yakale ndi nsana yazinthu zofalitsidwa. Google yoyamba idayesa kukambirana nawo malonda a Yelp, koma izi zinagwera. Google yasankha kugula Zagat mmalo mwake. Ntchitoyi inatsekedwa mu 2011.
Zagat ndi Google & # 43;
N'chifukwa chiyani Google ikufuna kugula kafukufuku wa malo ogulitsira ndi kayendedwe kakang'ono monga Zagat? Cholinga cha Google pano ndi kufalitsa zotsatira zapafupi. Mwa kugula dongosolo lokhazikitsidwa, iwo sanangopeza deta, iwo anapanga injini zomwe zinapanga dongosolo limenelo.