01 a 04
Buku Lophatikiza Kufalitsa: Basic Basic Education
LinkedIn malonda ndi chida champhamvu chogulitsa chinthu chilichonse, ntchito kapena chizindikiro kwa malonda ang'onoang'ono ndi akatswiri a zamalonda. LinkedIn Ads ndi dzina lenileni la malonda a malonda a malonda, omwe ndi chida chothandizira aliyense kulola aliyense kuti apange ndi kuyika malonda pa webusaiti ya intaneti pa linkedin.com.
Chifukwa chimodzi chotsatsa malonda ndi champhamvu chifukwa LinkedIn malonda amachititsa ogulitsa kufotokozera mauthenga awo kwa omvera malonda pa intaneti, monga anthu okhala ndi udindo wapadera kapena ntchito, kapena omwe amakhala kumadera ena. Malonda angathenso kulongosoledwa pogwiritsa ntchito dzina la kampani kapena kukula kwake ndi ziwerengero za anthu monga zaka ndi chikhalidwe.
Popeza LinkedIn inali ndi anthu 175 miliyoni panthawi ya kugwa kwa 2012, ambiri mwa iwo apereka udindo wapadera wogwira ntchito ndi mbiri za ntchito ku intaneti, zomwe zingatheke kuti malonda adziwe kwambiri.
Kuti muyambe, muyenera kusankha ngati mungagwiritse ntchito akaunti yanu kapena kukhazikitsa bizinesi. Onani tsamba lotsatira kuti mudziwe malangizo omwe mungasankhe.
02 a 04
Mauthenga a Akaunti Yotsatsa Kufalitsa: Munthu Kapena Bwenzi?
Mufuna akaunti ya LinkedIn kuti mukhale ndi malonda. Koma ndi mtundu wanji wa akaunti? Ngati mugwiritsa ntchito akaunti yanu yoyamba kupanga malonda anu, simungathe kufotokozera mosavuta kudula-kudutsa deta, kulipira kapena zipangizo zothandizira ndi wina aliyense wa anzanu. Kotero ngati mukukonzekera kuchita malonda okhudza kampani, mukhoza kulingalira kupanga pulogalamu ya bizinesi.
Bungwe la bizinesi la malonda ndilofulu ndipo ndi losiyana ndi "akaunti ya bizinesi" yomwe imakhudza ndalama. Akaunti "LinkedIn Ad Business Account" imangogwirizanitsa malonda omwe amalengeza ku kampani inayake ndikukupatsani chida chowunikira chothandizira kuti mugawanye nkhaniyo ndi anthu ena mwa kulekanitsa chidziwitso chotsogolera pa akaunti yanu.
Mukangomanga akaunti yotsatsa malonda, mudzatha kuwonjezera anthu ena ku mbali ya "bizinesi" ya akaunti yanu ya LinkedIn ndikuwapatsa udindo woyenera, kuphatikizapo ufulu "admin", kapena "gawo" lomwe limalola munthuyo kulenga ndi kusintha malonda a malonda. Palinso gawo la "owonerera" lololeza anthu kuti ayang'ane mayendedwe anu a malonda koma osapanga kapena kusintha malonda. Udindo wina umaphatikizapo "kukhudzana ndi kugulitsa" amene angasinthe malingaliro a kubweza kwa akauntiyo ndi "kukhudzana ndichithandizo" omwe amalandira maimelo okhudza malonda.
Kampaniyi imapereka mafunso ofunsidwa kawirikawiri pothandizira za bizinesi pa malonda.
N'zosavuta kupanga pulogalamu yotsatsa malonda, ngakhale. Ingolowani ndikupita ku LinkedIn Ad dashboard ndikuyang'ana dzina lanu kumtunda. Iyenera kunena "indiv" pafupi ndi dzina lanu, kutanthauza kuti mwalowa mu akaunti yanu. Dinani pansi pavivi ndikusankha "Pangani akaunti ya bizinesi."
Fomu yamakono idzawoneka ndikukufunsani magawo awiri a chidziwitso. Choyamba, ikufuna dzina la kampani yomwe idzakhala yomangirizidwa ku akaunti ya bizinesi iyi. Lowani dzina la kampani. Muyenera kukhazikitsa tsamba latsopano la kampani ku LinkedIn ngati kampani yanu siinalembedwe kale. Ngati kampaniyo ilipo kale mu deta, dzina lake liyenera kuoneka pamene mukulemba dzina. Kusankha dzina la kampani ndikudumpha "kulenga" kukutanthauza kuti mukutsimikizira kuti ndinu ovomerezeka kuchita bizinesi m'malo mwa kampaniyo.
Chachiwiri, mu mawonekedwe a popup, muyenera kuwuza dzina limene mukufuna kugwiritsa ntchito pa bizinesi ili pazitsulo zakulonda zanu. Pano mungathe kufotokozera mwachidule ngati zili zophweka.
Dziwani kuti mumaloledwa kulenga akaunti yambiri yamalonda, zomwe zingakhale zothandiza ngati mukukonzekera LinkedIn kulengeza malonda m'malo mwa makampani osiyanasiyana.
03 a 04
Bukhu la Kutsatsa Ku LinkedIn: Mmene Mungakhalire ndi Kuyika Malonda
Ndizosavuta kupanga ndi kuyang'anira ndondomeko ya malonda pa LinkedIn. Mukungoyenera kuchita zotsatirazi:
- Lembani Pulogalamu Yanu Yotsatsa : Dzina ili liri mkati ndipo silikuwoneka ndi anthu, kotero izo zingakhale zirizonse zomwe inu mukuzikonda. Cholinga chake ndi kukulolani kuti mukhale gulu la malonda mu malo amodzi, mpaka 15 pa msonkhano uliwonse. Choncho yesetsani kufotokozera cholinga cha gulu lililonse lamasewero pamene mukupanga dzina lanu lachitukuko.
- Mndandanda wa Ad, Title ndi Photo : Mofanana ndi Google AdWords, mumalemba mizere iwiri (malemba 75) ndi mutu (mpaka malemba 25.) Mosiyana ndi AdWords, mukhoza kuwonjezera chithunzi, mapiritsi asanu ndi 50 ndi 50 pixelisi.
- Chilendo Chakupita Kumeneko ndi kumene anthu ati apite pamene atsegula pa ad ad. Ikhoza kukhala tsamba lapadera lokhazikika pa webusaiti yanu yanu kapena pamasamba anu ochezera ngati mukuyesera kumanga omvera kapena zokonda.
- Sankhani Omvera Anu Omvera Potsiriza, mudzasankha amene mukufuna kuona malonda anu. Zosankha zanu zikuphatikizapo kulumikiza maudindo apadera, makampani, geography ndi chiwerengero cha ogwiritsa ntchito pa network LinkedIn. Njira ina ndi kunja kwa intaneti, kudzera mu "LinkedIn Audience Network," mndandanda wa mawebusaiti a media omwe akuphatikizapo mawebusaiti akuluakulu.
Palinso mwayi wopanga mavidiyo a LinkedIn, omwe amakulowetsani kuti mukhale nawo kanema wa YouTube muyeso yanu.
Tsamba lotsatira likufotokozera zomwe malonda a LinkedIn amawononga komanso momwe aliri mtengo.
04 a 04
Buku Lotsatsa Kufalitsa: Ad Ad Prices
Monga momwe zilili ndi zinthu zambiri zamalonda zamalonda, LinkedIn imakupatsani chisankho cha ngati mukufuna kuti mitengo yanu ikhale yofanana ndi chiwerengero chakutsegula malonda anu amalandila kapena nthawi zambiri yomwe ikuwonetsedwa. Mitundu iwiriyo imatchedwa "mtengo pa khofi" kapena "kudutsa-kudutsa", ndi "zojambula.
Mabungwe ena amagwiritsa ntchito pang'onopang'ono kuti ayese zotsatira za malonda ena, ndiyeno amasinthana ndi mitengo yamtengo wapatali pokhapokha atapeza kuti malonda akugwira ntchito ndikupeza kuchuluka kwamakono.
Mudzayika mlingo wosiyana wa mitengo pogwiritsa ntchito ngati mukugwiritsira ntchito mawonekedwe kapena zojambula. Ngati ikasinthasintha, "mutenga" kapena kuyika ndalama zokwanira zomwe mukufuna kulipira pakhomo lililonse, pamodzi ndi bajeti ya tsiku ndi tsiku, momwe mulili okonzeka kuwononga (ayenera kukhala osachepera $ 10 patsiku.)
Ngati mumasankha mitengo yamaganizo, mtengowo udzakhala ndalama zokwanira pa 1,000 mawonetsero a malonda anu.
Pazochitika zonsezi, mitengo yamtengo wapatali idzakhala yosiyana malinga ndi makampani ambiri omwe akukhamuzana panthawi yomweyo. LinkedIn idzakuwonetsani inu kulingalira mozikidwa pa mikhalidwe yamakono yamakono, ndikuwonetsani inu mwatsatanetsatane mitengo yoyenera pamene malonda anu apita.
Zopanda malire - Pali ndalama zokwana $ 5 zomwe zinkachitika kamodzi kokha. Pambuyo pake, zosachepera ndi $ 10 patsiku potsatsa malonda, ndi $ 2 pa khofi pazomwe akulengeza, kapena $ 2-per-thousand.