Kodi Instagram Influencer imatani kwenikweni?
Pokhala ndi ogwiritsa ntchito ambiri a Instagram akusintha malonda awo kukhala bizinesi yopindulitsa, zikuwonekeratu kuti zaka za Instagram zowonetsera zakhala bwino komanso zowonadi. Kwa osadziwika, bizinesi ya kukhala ndi chitukuko chingawonetseke chachilendo komanso ngakhale parereal koma kwenikweni ndizofunikira zopezera ndalama komanso ogwiritsa ntchito nthawi zonse. Pano pali zomwe muyenera kudziwa zokhudza momwe Instagram ikusonyezera kwenikweni ndi momwe mungakhalire nokha.
Kodi Instagram Influencer ndi chiyani?
Zomwe anthu amachita ndizolimbikitsa anthu ena kuti azichita nawo ntchito kapena kugula mankhwala pogwiritsa ntchito malo omwe adatumizidwa pa webusaiti yotchuka, monga Twitter, Facebook, Snapchat, YouTube, Google Plus, etc. kawirikawiri amawoneka ngati munthu ali ndi chiwerengero chachikulu cha otsatira kapena olembetsa omwe ali ndi chiĊµerengero chachikulu cha mgwirizano, kapena chikoka, pakati pa mafanizi awo.
Nkhani yokhala ndi otsatira miliyoni yomwe imakhala yochepa chabe kapena ndemanga pamasom'pamaso sungaganizidwe kuti ndi yolimbikitsa. Komabe, nkhani ina yokhala ndi owerengeka ochepa omwe akutsatira omwe akulandira mazana angapo omwe amakonda kapena ndemanga pazomwe zilipo zingatheke kukhala okhudzidwa monga otsatila awo akuwonera kuti azilemekeza maganizo awo ndi kuthandizira zilizonse zomwe amapanga. Mwachidule, iwo akugwira ntchito.
Anthandizi a Instagram ndi chabe chithunzithunzi cha chikhalidwe cha anthu omwe amagwiritsa ntchito Instagram kuti akope otsatira awo. Nthawi zambiri amakhalanso othandiza pazinthu zina. Kuwonetsa Instagram sikutanthauza kutumiza zofalitsa zotsatsa kuti ziwoneke ngati zokopa ngakhale kuti ambiri akuchita kotero kuti athandizire zosangalatsa zawo zamasewera kapena ngakhale kusintha kusandulika pazomwe amagwira ntchito nthawi zonse.
Kodi Malipiro Operekedwa Kapena Operekedwa Ndi Chiyani?
Chifukwa chakuti otsogolera ambiri a Instagram ali ndi omvera awo, makampani ochuluka akusankha kugulitsa nthawi ndi ndalama polipira owonetsa ma Instagram kuti akweze malonda awo. Kuchita zimenezi kungakhale kovuta kwambiri kusiyana ndi malonda achikhalidwe, makamaka pamene akuyesera kulongosola anthu aang'ono omwe sangathe kudya kwambiri magetsi a televizioni kapena osindikiza monga mibadwo yapitayi.
Lipoti limodzi linanena kuti makampani opanga malonda akuwona kuti anthu ambiri amabwerera kubungwe (ROI) la ndalama zokwana madola 6.85 pa dollar yomwe inagwiritsidwa ntchito pochita malonda. Pamene maphunziro a 2017 adaneneratu kuti ndalama zomwe zimagwiritsidwa ntchito pa mapulogalamu a Instagram zikhoza kukula kuchokera $ 1.07billion 2017 mpaka $ 2.38 mabilioni mu 2019.
Pulojekiti yotsatsa malonda pa Instagram ikhoza kukhala ndi malipiro amodzi pa nkhani yotsutsa koma ingaphatikizepo mndandanda wa zolemba ndi / kapena Instagram Stories, ndemanga zolembedwa ndi zovomerezeka, mavidiyo, mavidiyo omwe akuwonetsedwa, kapena kutsogolera kwa mtunduwo akaunti ya Instagram yoyendetsa anthu oyendetsa galimoto, omvera, kapena kulenga chitsimikizo cha omvera ndi omvera a akaunti.
Kodi Ambiri Opanga Mavuto a Instagram Amachita Ndalama Zotani?
Ndalama zomwe zimaperekedwa polemba positi ya mtundu wa mtundu zingasinthe kwambiri malinga ndi zifukwa zosiyanasiyana monga momwe angati amatsatirirapo , kuchuluka kwa khama lofunika, bajeti yogulitsa malonda, ndipo ndi angati omwe akulembedwera kuti agawane zomwezo .
Owonetsa Instagram akhoza kulipidwa kulikonse kuchoka pa madola asanu kufika pa $ 10,000 (nthawizina ngakhale apamwamba!) Pa msonkhano uliwonse ndipo palibe kwenikweni makampani omwe alipobe. Ambiri ogwira ntchito ndi mautumikiwa nthawi zambiri amakhala ndi mtengo wotsika mtengo kuchokera pa nambala ya otsatira a akaunti koma kachiwiri, izi zidzasintha ndipo palibe malire oyikidwa.
Mmene Mungaperekere Instagram Influencer
Kwa iwo omwe ali olimbikira motsatira ma akaunti awo a Instagram, kukhala wokondweretsa kungadabwe kophweka ndi kovuta kwambiri kuposa momwe ambiri angaganizire. Nazi njira zitatu zomwe zimagwiritsidwa ntchito poyambitsa:
- Pezani Wothandizira: Iyi ndiyo njira yotsiriza yopangira Instagram yopanga ndalama ndipo imagwiritsidwa ntchito ndi omwe ali ndi otsatira ambiri kapena omwe ali kale ochita masewero kapena ojambula. Kuphatikiza kuthandiza othandizira awo kupeza ntchito zawo pamakampani awo osankhidwa, wothandizirawo adzafikanso kwa makampani ndikufunsanso za masewero a malonda a malonda. Njira imeneyi imakhala yofanana ndi kuyesayesa kugulitsidwa pa TV ndipo mwachibadwa zimakhala zochepa kwa anthu ogwiritsa ntchito Instagram (ie, zojambula ndi ojambula).
- Kulankhulana mwachindunji: Ngati Instagram account ikuwonetsa kwambiri chiyanjano pa nkhani (monga kuyenda, kukongola, maseĊµera, ndi zina) makampani nthawi zambiri amafika kwa mwini wa akauntiyo mwachindunji ndi pempho kapena kudzera mwa imelo (DM) kudzera Instagram app. Izi ndizofala kwambiri kuposa momwe anthu ambiri amalingalira kotero nthawi zonse ndibwino kupanga malingaliro a Instagram app ma DM kuti asaphonye mwayi.
- Apps Third Party and Services: Njira yodziwika kwambiri yomwe mungayambitsire monga chisonkhezero cha Instagram ndi kuyesa imodzi mwa mautumiki ambiri omwe amasankhidwa kuti agwirizane ndi otsatsa malonda. Mapulogalamuwa nthawi zambiri amayang'anira zonse zomwe zimalipira ngongole komanso malamulo komanso amapereka malangizo ndi othandizira atsopano omwe sangakhale otsimikiza kuti angakambirane bwino kapena kujambula positi molondola. Imodzi mwazinthu zabwino kwambiri kuti muyang'anire ndi TRIBE yomwe ili yomasuka kulumikizana ndipo mwamsanga imakhala imodzi mwa njira zodziwika kwambiri za otsutsa ndi ogulitsa kuti agwirizane pambuyo kulengeza ku Australia kumapeto kwa chaka cha 2015 ndikufutukula padziko lonse mu 2016. TRIBE imayendetsedwa kwathunthu kudzera awo iOS ndi Android mapulogalamu ndi zosintha pafupi tsiku ndi tsiku ndi mapulogalamu achitukuko omwe akukhala ndi zinthu zosiyanasiyana mmadera osiyanasiyana. Makampani angapereke ndemanga mwachindunji kwa ogwiritsa ntchito kudzera mu pulogalamuyi ndi malipiro amapangidwa kaya kudzera ku banki ya PayPal. Pali mapulogalamu ofanana omwe amapereka utumiki womwewo koma TRIBE ndi malo abwino kwambiri omwe mungayambe ndipo ndi ovuta kugwiritsa ntchito.