Zina zomwe zimapangitsa Apple kuima mutu ndi mapewa pamwamba pa mpumulo
Apple wakhala pamwamba pa masewera kwa zaka zingapo tsopano. Khalani akumasula zinthu zatsopano komanso zatsopano, kukulitsa bizinesi kapena kuthandiza popanga mwayi watsopano wa ntchito, Apple nthawi zonse amatha kutsogolo kwa mpikisano. Kodi n'chiyani chimapangitsa Apulo kukhala ofunika kwambiri komanso apadera kwambiri? Kodi kampaniyo imakhala yotani kuyambira zaka zingapo zapitazi? Kodi ndi chiani chomwe chimapangitsa kuti anthu azisunthira pamasula onse a Apple? Pano pali kusanthula kwa mbali zina zomwe zimapangitsa Apple kuima mutu ndi mapewa pamwamba pa mpikisano wonsewo.
Apple ndi Steve Jobs
Chinthu choyamba chimene chimabwera m'maganizo a munthu akamakamba za Apple ndi Steve Jobs, yemwe adatchulidwa ndi dzina lake komanso wotchuka ngati chizindikiro chake. Ntchito inatsegula ma vistas atsopano kwa kampaniyo ndipo imatanthauzira mofulumira mfundo yonse ya mafoni, panthawi yake. Anadza ndi malingaliro atsopano komanso atsopano, komanso omwe angasangalatse maganizo osokonezeka a ogwiritsa ntchito padziko lonse lapansi.
Ntchito siinali yokhayo yomwe inachititsa kuti zinthu zatsopano zizigulitsidwa kumsika, komabe analinso ndizitsogolere pochita malonda . Atasankhidwa kukhala mkulu wa apulogalamu ya Apple, adakonza zopititsa patsogolo kampaniyo ndikuyendetsa patsogolo pa msika wa mafoni.
Akatswiri ambiri amakampani amakhulupirira kuti apulogalamu amatha kukhala osakanikirana ndi bizinesi, posachedwa Steve Jobs 'posachedwa. Koma kampaniyo imatsindika kuti Jobs anali atakonzekera zokhazokha chaka chonse, zomwe zikutanthauza kuti kampaniyo idzadzilimbitsa popanda makasitomala akumva kuti ali ndi vuto loipa.
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Ntchito nthawizonse imaganiza njira zosiyanasiyana komanso zachilendo zowonjezera bizinesi kwa Apple. Pano pali mndandanda wa njira zomwe adagwiritsa ntchito, kuti apange Apple ku malo omwe ali lero:
Zosiyanasiyana Zamitundu
Apple yamasula zinthu zosiyanasiyana zosiyana siyana kuyambira m'ma 1970. Kampani yomwe inayamba ndi kuyamba kochepa inayamba kukula, ikuyambitsa makompyuta a Apple II, Mac ndiyeno iPod yakufuna kwambiri, iPhone ndi iPad .
Tsopano, kumasulidwa kwatsopano kwa iPhone ndi iPad kumapangitsa anthu kuti azikhala mwamantha kwambiri, akufuula za mankhwala. Chikhalidwe ichi chapatuko chapezeka ndi zinthu zina zochepa kwambiri pamsika.
Ndondomeko Yotsatsa Bwino
Chifukwa chimodzi chachikulu cha kupambana kwa Apple ndicho ntchito yake yodabwitsa, yosintha nthawi zonse. Ntchito mwakhama inaphunzira pa msika ndipo idayesa kudziwa momwe anthu amamvera. Apple poyamba inayamba monga kampani ina yamakompyuta. Koma Jobs nthawi zonse ankadziŵa kuti zinali zopangidwira zinthu zazikulu.
Apple idayenera kukulitsa njira yake ngati iyenera kukula mpaka kumapamwamba. Gululo, chotero, lasintha ndondomeko yake yamalonda kuti adziwe zinthu zambiri zosiyana. Kuyambira ndi kumasulidwa kwa Final Cut Pro, kampaniyo idayesa ma MP3, iPhones ndi iPads kenako.
Ntchito inasintha dzina la kampaniyo kuchokera ku Apple Computer Inc. kupita ku Apple Inc., yomwe inapatsa kampani makina ambiri ndi masomphenya.
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Kulengedwa kwa malo ogulitsira malonda kunasintha kwambiri kwa Apple. Podziwa kuti malo ogulitsira malonda sanali kupereka Apple zomwe zinali zoyenerera, kampaniyo inaganiza zotsegula sitolo yake yobulitsira.
Pakalipano, Apple imakhala ndi masitolo opitirira 250 padziko lonse. Kusamuka kumeneku kunapatsa kampani makakamiza kuti ayambe kutsogolo pamsika wa mafoni.
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Steve Jobs anakonza cholinga china chosavuta koma chothandiza kwambiri kwa Apple. Anayankhulana ndi Bill Gates ndipo adamuyika ndalama $ 150,000,000 pa kampaniyo. Izi zinapulumutsa mbiri ya kampaniyo panthawiyo, kulilimbitsa ndi kuthandizira kumbuyo.
Kenaka, Jobs adasankha kupanga mafoni a makampani otsutsana monga Samsung . Izi zinapititsa patsogolo phindu ndi kampeni ya kampaniyo monga wogulitsa mafoni.
Kutsegula mwayi wa Job
Kuchita bizinesi kumadera ambiri a Asia ndi Africa, Apple inatsegula mwayi watsopano wa ntchito kwa omanga mapulogalamu a iPhone mu makontinenti.
Komanso, kampaniyo inalemba antchito ochokera kumadera osiyanasiyana, monga oimba, ojambula, olemba mbiri ndi zina zotero, kuti alandire kusiyana kosiyana ndi anthuwa.
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Pokhala ndi zatsopano zatsopano komanso malingaliro apadera okhudza malonda, kodi ndizodabwitsa kuti apulo ali pamwamba pa mzere?
Ndi zinthu zina ziti zomwe mungaganizire, zomwe zimapangitsa kampaniyi kukhala yapadera? Ikani mu masenti anu awiri komanso. Tingafune kumva kuchokera kwa inu.