Mchira wautali ndi mawu omwe amachokera ku nkhani yowongoka ndi Chris Anderson. Kuyambira kale adalimbikitsa mfundoyi kukhala blog ndi buku. Nthawi zambiri timamva mawu akuti "Mchira wautali" kapena nthawi zina "mchira wa mafuta" kapena "mchira wakuda" ponena za kukonza injini ndi Google.
Zikutanthauza chiyani?
Kwenikweni, Mchira Wautali ndi njira yofotokozera malonda ndi njira zomwe zimagwirira ntchito pa intaneti. Zolemba zamakalata, mabuku, mafilimu, ndi zinthu zina zinayambitsa kupanga "kugunda." Zogulitsa zinkangotengera zinthu zomwe zimakonda kwambiri chifukwa zinkafunika anthu okwanira m'deralo kuti agule katundu wawo kuti awononge ndalama zowonjezera zomwe zimagulitsidwa pamalonda.
Internet imasintha izo. Amalola anthu kupeza zinthu zochepa zomwe amakonda komanso maphunziro. Zimatsimikizirani kuti pali phindu mu "zophonya" zimenezo. Amazon ingagulitse mabuku osadziwika, Netflix akhoza kubwereka mafilimu osadziwika, ndipo iTunes ikhoza kugulitsa nyimbo zosadziwika. Zonse n'zotheka chifukwa malowa ali ndi voliyumu yapamwamba ndipo ogulitsa amakopeka ndi zosiyanasiyana.
Kodi Izi Zikugwirizana Bwanji ndi Google?
Google imapanga ndalama zambiri pa intaneti. Anderson anatchula Google ngati "otsatsa Long Long." Aphunzira kuti osewera amafunika kulengeza malonda kwambiri, ngati osakhala ndi makampani ambiri.
CEO Eric Schmidt anati, "Chinthu chodabwitsa pa Long The Tail ndi mchira wautali, ndipo ndi malonda angati omwe sanatumikidwe ndi malonda a malonda," pofotokoza njira ya Google mu 2005.
AdSense ndi AdWords ndizochitetezera, kotero otsatsa malonda ndi othandizira okhutira akhoza kukhala nawo mwayi. Izo sizimagula Google pokhapokha pamwamba kuti mulole makasitomala a Long Tail kuti agwiritse ntchito malonda awa, ndipo Google imapanga mabiliyoni ochuluka kuchokera ku chiwerengerocho.
Kodi Izi zimagwira ntchito bwanji SEO
Ngati bizinesi lanu likudalira anthu kupeza masamba anu pa Google, Long Tail ndi ofunika kwambiri. M'malo moyang'ana kupanga tsamba limodzi la webusaiti ya Webusaiti yotchuka kwambiri, yesetsani kupanga masamba ambiri omwe amagwiritsa ntchito misika.
M'malo moganizira momwe mungakwaniritsire masamba anu pa mawu amodzi kapena awiri otchuka, yesetsani zotsatira za Long Tail. Pali mpikisano wotsika kwambiri, ndipo pali malo odziwika ndi phindu.
Mitu ndi Miyeso Yambiri - Ndalama Zonse
Nthawi zambiri anthu amatchula zinthu zotchuka, masamba, kapena ma widget monga "mutu," mosiyana ndi Mchira wautali. Nthawi zina amatha kunena za "mchira wakuda," kutanthauza zinthu zowonjezereka mu Long Tail.
Pambuyo pake, Mchira wautali umatsirizika kulowa mu chisokonezo. Ngati munthu mmodzi kapena awiri akubwera pa webusaiti yanu, mwina simungapange ndalama pa malonda. Mofananamo, ngati ndinu blogger amene akulemba pa mutu waukulu kwambiri, zidzakhala zovuta kupeza omvera mokwanira kuti azilipira zomwe mukuchita.
Google imapanga ndalama kuchokera ku malonda otchuka kwambiri kumutu mpaka gawo la thinnest la Long Tail. Amagwiritsabe ndalama ku Blogger zomwe sizinapange ndalama zochepa zothandizira kulipira kwa AdSense.
Ofalitsa okhutira ali ndi vuto losiyana ndi Long Tail. Ngati mukupanga ndalama ndi zinthu zomwe zimakhala mu Mchira wautali, mukufuna gawo lokwanira kuti likhale loyenera. Kumbukirani kuti mukufunikanso kupanga zoperewera zanu zochulukitsa mwa kupereka zosiyanasiyana. Mmalo moika pa blog imodzi, sungani zitatu kapena zinayi pa mitu yosiyana.