Kodi Ndiwe Woyang'anira Binge? Simuli nokha
Ngati munayamba mwawonapo mndandanda wa TV kwambiri kuti muwone masewero atatu kapena anayi pokhapokha, simuli nokha - ndinuwonetseratu kusintha kayendedwe ka TV. Takhala akuzizira kumasewero amtundu wamakono, m'malo mwake titembenuza njira, monga Apple TV.
Binge TV
Uku ndiko kusintha kwakukulu. "Kuwoneka mopitirira malire kunalibe zinthu zolakwika," anatero Karen Ramspacher, SVP, Research Consse Insights ya GfK MRI kafukufuku wapadera pa ma TV. "Kupititsa patsogolo mautumiki watenga chizoloŵezi ichi ku magawo atsopano," adatero.
Izi zikutanthawuza kuti anthu omwe amaonera digitally-savvy atenga momwe akuwonera bokosili, ngakhale zongoganiza kuti asanu ndi mmodzi mwa anthu khumi omwe tsopano akuwonera zigawo zitatu kapena zambiri zawonetsero zomwezo pokhapokha atakhala pansi angakhale atasintha kokha ku mtundu wosiyana zolekerera.
Ndizosangalatsa kuwonetsa kuti apulogalamu a TV a Apple makamaka amuna, amuna (17%) amakhala oposa amayi (10%) kuti akhale ndi imodzi mwa zipangizo, kufufuza kwabwino kunanena.
Awiri mwa magawo atatu a anthu omwe amati nthawi zonse amawonera TV mwa njirayi amagwiritsira ntchito maulendo opatsirana kuti achite zimenezo.
Kukhala mchiuno
Apple ambiri amaonedwa kuti ndi "achinyamata ndi hip ndi tech-savvy," anatero a Researchham & Co., katswiri wa nkhani zapamwamba, Laura Martin. "Cholinga cha Apple ndicho kupanga zinthu zomwe anthu amakonda."
Pachifukwa chimenechi, Apple imasunthira mu zosindikizira (zomwe mwachidziwikire zimaphatikizapo kuyambitsidwa kwake kwa msonkhano wa nyimbo, Apple Music), ndiyake pazochitika. Makasitomala amodzi a digeni a millivial ali ndi chidwi kwambiri pamakampani, ndipo nthawi imatha.
Mpando wokhala ndi mpikisano wa mbalame ukukhazikika pa kusintha maganizo pa umwini. Pakadali pano gawo limodzi mwa magawo atatu alionse a ku United States akufuna kufalitsa ma TV awo, ndipo oposa theka la iwo (53%) ayamba kuonera nthawi yambiri yomwe amawonera TV.
"Kafukufuku wasonyeza kuti zikwizikwi zambiri zimakonda kubwereka osati kukhala ndi katundu," analemba motero wafukufuku wa Needham, Martin. "Kukula kwa ogulitsa malonda a Netflix, Hulu, ndi Spotify ndizo zitsanzo za ogula amalipira mwezi uliwonse ndalama zolipira zomwe mungathe kudya."
Zimachititsanso kuyendetsa nthawi yowonongeka kudzera m'makompyuta ndi mautumiki monga Periscope, Snapchat ndi zina.
Kutulukira
Kusintha kumeneku kumayendedwe, osati kukhala ndi maganizo a eni ake kumatanthauza anthu ngati inu ndi ine tonse tikufuna kuti tipeze zomwe tikufuna, pamene tili komanso pamene tikufuna, koma izi zimayambitsa vuto lachiwiri TV ya Apple ikuyesa kuthetsa kupeza.
Kumene ife tirili tsopano, reelgood Entertainments Habits Study yatsopano yapeza kuti Netflix ndi a Amazon Prime Video akugwiritsa ntchito nthawi yambiri (17.8 mphindi) tsiku ndi tsiku kufunafuna chinachake chowoneka ngati chingwe (9.1 mphindi). Chochititsa chidwi, anthu omwe amagwiritsa ntchito ma TV omwe amawonekera akutha nthawi yochuluka akuwonera TV koma makamaka akuwona zochepa zowonetsera.
Pamene nkhani iliyonse ikupezeka kwa inu kudzera mu mapulogalamu ndi mapulogalamu ambiri, simukufuna kusokoneza pakati pa mautumiki akuyesera kupeza omwe akuwonetsa kuti mukufuna. Izi ndizovuta zolinga za Universal Search kuti zithetse, ndikuthandiza makasitomala a Apple TV kupeza mwamsanga zomwe akufuna, malinga ngati mapulogalamu amathandizira kufufuza API.
Kuyenda kumayanjananso ndi gawo la mtsogolo. Apulogalamu Apple yayamba kugwiritsa ntchito njira yosavuta yogwiritsira ntchito TV ku Apple TV. Zolinga zosasintha, zokhudzana ndi mapulogalamu ndi mawu oyankhulidwa Siri zimapangitsa kuti zikhale zophweka kuti mupite ku zomwe mukufuna, koma monga njira zambiri ndi magwero ena awonetsero, masewera ndi nyimbo zikuwoneka pa tvs, kudziwunika kumakhalabe kovuta.
Apple TV ikuyesera kuthetsa izi mwa kupereka dongosolo lovomerezeka, kotero mukhoza kufunsa Siri . Mukhoza kufunsa kuti mupeze mafilimu omwe amachokera pa dzina la anthu omwe amawonera kanema, mtundu wake, nambala ya nambala, mwachitsanzo:
- "Pezani mndandanda womaliza wa Game of Thrones,"
- "Pezani filimu yowonera filimu Maggie Smith akukhala mu van,"
- Mungathe ngakhale kufunsa, "Kodi ndiyang'ane chiyani usikuuno?"
Zida zamakonozi zowonjezera zidzangowonjezeka pamene Apple akupanga ntchito zothandizira AI kwa makasitomala a Apple TV, momwe mawonetsero ndi mafilimu adzakonzedweratu molondola pamene mugwiritsa ntchito chipangizo.
Kuyenda 4K
Apple ili ndi mpikisano ndipo kuyendetsa 4K kungakhale mbali ya tsogolo la Apple TV. Roku kale imathandizira kusinthana mpaka 4K (Samsung 4k TV ndi imodzi mwa otsatsa malonda mu Adobe Digital Index ya 2015 Holiday Shopping Prediction Report), kotero pali kusuntha kuti mugwiritse ntchito njira ya Roku ndi matelefoni ena abwino, mofanana, Apple mwachiwonekere amapereka Njira yothetsera mavuto komanso Apple TV imapitirizabe kugwiritsira ntchito gawo limodzi mwa magawo atatu a mafayilo ogwiritsira ntchito, malinga ndi Adobe Digital Index .
