Ndikudziwa, zikuwoneka bwino kwambiri kuti ndizowona. Chochuluka kwambiri kuti sindinachikhulupirire poyamba ndipo mungathe kubetcherapo pali zoletsedwa koma apo pali mutu womwewo. Akuluakulu opanga ma TV amakulolani kuti musamawononge malonda! Kachiwiri, pali zoletsa zina koma tiyeni tiwone Zokonda za Auto ndi momwe zingasinthire momwe mumayendera TV.
Pakalipano, ma MSO ambiri amalola owonerera kuti azipita mofulumira kudzera mu malonda mu zojambula zawo kapena kuti agwiritse ntchito batani lamasabata 30 kuti afumire patsogolo. Dishi yasankha kupita patsogolo pokhazikika pa utumiki wawo wa Primetime Anytime . Mukakumbukira nthawi imene nthawi ya Hopper inayamba, Primetime Anytime ikulolani kuti mulembe mauthenga onse anayi tsiku ndi tsiku pa nthawi yoyang'ana nthawi. Hopper imasungira zojambula izi kwa masiku asanu ndi atatu.
Ngakhale kuti nthawi zonse mumadutsa pamalonda pogwiritsa ntchito sewero lachiwiri la 30 kapena batani lanu lachangu, Dish adalengeza posachedwa kupezeka kwa Auto Hop. Mbaliyi, yomwe idangobweretsedwa posachedwapa, imalola olembetsa kuti azidumpha malonda mu nthawi yawo Yoyamba Nthawi iliyonse Nthawi iliyonse yomwe amawayang'ana pambuyo pa 1am tsiku lotsatira. Ngakhale kuti izi zingakuike kumbuyo kwa mpikisanowu pokambirana mawonetsero kuntchito tsiku lotsatira, lingaliro lodzidula malonda ndilo chifukwa chokhalira kuchepetsa nthawi yonse yawonerera TV ndi osachepera tsiku!
Dziwani nthawi yomweyo kuti Auto Hop imagwira ntchito pa nthawi ya Primetime Anytime ndipo sichipezeka pa mapulogalamu ena ovomerezeka kapena TV . Ngakhale zili choncho, ichi ndi sitepe yopita patsogolo kwa teknoloji ya DVR. Zimadzutsa mafunso awiri, komabe.
Choyamba, wina ayenera kudabwa momwe mabanema amachitira. Sindingaganize njira yomwe angalandire chitukukochi. Nielsen, kampani yomwe imatsatila malonda ndi kusonyeza ziwonetsero, imatengadi DVR kuyang'ana mu akaunti tsopano. (Kampaniyo imagwiritsa ntchito manambala +3, kuyang'ana DVR maulendo kwa masiku atatu pambuyo pawonetsero yawonetsera.) Ngati malonda sakuonanso ndi olembetsa a Dish, izi zidzasokoneza malingaliro pa malonda. Funso lokhalo ndilo kuchuluka kwake.
Chachiwiri, zidzakhala zofuna kuwona chiwerengero cha olembetsa amene atsegula msonkhano. Zapezeka pamtundu uwu kuti ngakhale a DVR akuwonera zambiri kukhala ndi TV ndipo safulumira kupita kumalonda. Ngati chikhalidwecho chikupitirira ndiye ofalitsa amatha kusamala kwambiri. Zidzakhalanso zofuna kuwona ngati ma MSO ena amapereka zinthu monga izi ngakhale sizikanakhala zophweka kwa makampani opanga chingwe popanda kupereka zipangizo zamakono kwa olembetsa. ( DVRs zamagetsi zimasowa makina opangira makina onse omwe amalembedwa pamene Hopper amagwiritsa ntchito chojambula chimodzi kuti alembe mauthenga onse anayi omwe akufalitsidwa.) Poganizira anthu ambiri samapereka chiwombankhanga cha makumi atatu, ndikudabwa kuona izo posachedwa.
Ngakhale ndikukayikira kwambiri kuti tidzawona Auto Auto akusamukira kwa anthu ena nthawi yomweyo, ndibwino kuona MSO ikupita patsogolo ndi teknoloji yabwino ndipo osati kungopereka zinthu zambiri kapena magalimoto akuluakulu mu DVR yawo. Ngakhale kuti Hopper imapereka zinthu zonsezi pa mpikisano, ngati mumagwiritsa ntchito Sling ndi mphamvu zonse zomwe Hopper ndi anzake Joey STB amapereka, Dish ndikumasunthira ena pamene ena amakhalabe osatha.